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~subject:"Brand loyalty"
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Brand loyalty
Organizational change
25,950
Organisatorischer Wandel
25,916
Relationship marketing
24,994
Beziehungsmarketing
24,908
Organizational behaviour
9,134
Verhalten in Organisationen
9,108
Consumer behaviour
8,742
Konsumentenverhalten
8,741
Customer satisfaction
5,296
Kundenzufriedenheit
5,295
Theorie
4,918
Theory
4,904
Deutschland
4,899
Germany
4,761
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3,911
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3,910
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3,578
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3,247
Innovation
3,048
Unternehmenskultur
2,959
Corporate culture
2,846
Führungsstil
2,817
Leadership style
2,799
USA
2,641
Innovationsmanagement
2,579
Brand management
2,566
Markenführung
2,566
United States
2,559
Lieferantenmanagement
2,373
Supplier relationship management
2,372
Innovation management
2,321
Arbeitsverhalten
2,210
Work behaviour
2,208
Social Web
2,164
Social web
2,164
Unternehmenserfolg
2,058
Management
2,019
Unternehmen
1,993
Firm performance
1,989
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1,980
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526
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578
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10
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Han, Heesup
9
Dawes, John
6
Khan, Imran
5
Rahman, Zillur
5
Sohail, M. Sadiq
5
Fatma, Mobin
4
Gil Saura, Irene
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Rather, Raouf Ahmad
4
So, Kevin Kam Fung
4
Šerić, Maja
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fetscherin, Marc
3
Huang, Shyh-Ming
3
Huber, Frank
3
Islam, Jamid Ul
3
Kang, Juhee
3
Khamitov, Mansur
3
Kumar, Vikas
3
Labrecque, Lauren I.
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Ramkissoon, Haywantee
3
Rather, Raouf
3
Rita, Paulo
3
Rubio Benito, Natalia
3
Sarkar, Abhigyan
3
Solem, Birgit Andrine Apenes
3
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IGI Global
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The journal of product & brand management
32
Journal of retailing and consumer services
31
Journal of business research : JBR
23
The journal of brand management : an international journal
22
International journal of hospitality management
14
Asia Pacific journal of marketing and logistics
13
International journal of internet marketing and advertising : IJIMA
8
Marketing intelligence & planning
8
Customer engagement : contemporary issues and challenges
7
Cogent business & management
6
European journal of marketing : EJM
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
Global business review
5
Journal of fashion marketing and management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of Indian culture and business management
4
International journal of retail and distribution management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
African journal of business and economic research : AJBER
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Future Business Journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Italian journal of marketing : ITJM
3
Journal of global marketing
3
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ECONIS (ZBW)
587
USB Cologne (EcoSocSci)
1
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1
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10
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588
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date (oldest first)
1
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
2
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
3
A comparison of brand loyalty and store loyalty
Lamb, T. J.
;
Goodhardt, G. J.
-
1988
Persistent link: https://www.econbiz.de/10000131907
Saved in:
4
Personal computer brand loyalty
Jackson, Tyrone W.
;
Perloff, Jeffrey M.
-
1996
Persistent link: https://www.econbiz.de/10000945303
Saved in:
5
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
6
Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.
;
Maloney, Michael W.
-
1999
Persistent link: https://www.econbiz.de/10001362773
Saved in:
7
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
8
Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 102-123)
.
2016
Persistent link: https://www.econbiz.de/10011430600
Saved in:
9
Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
Saved in:
10
Customer engagement in technology-bases and high-contact intefaces
Verleye, Katrien
;
De Keyser, Arne
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 137-151)
.
2016
Persistent link: https://www.econbiz.de/10011430743
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