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Brand management
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Erasmus Research Institute of Management
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European Travel Commission
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Friedrich-Schiller-Universität Jena
1
International Association for the Study of Insurance Economics
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Logos Verlag Berlin
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
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1
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1
Verlag Dr. Kovač
1
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Journal of business research : JBR
54
The journal of brand management : an international journal
47
The journal of product & brand management
40
SpringerLink / Bücher
30
Journal of strategic marketing
26
European journal of marketing : EJM
23
Journal of retailing and consumer services
21
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of marketing communications
16
Strategic Direction
16
Springer eBook Collection
15
Journal of marketing management : MM
13
International marketing review
11
Journal of promotion management : innovations in planning and applied research
11
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
11
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The journal of business & industrial marketing
10
The marketing review
10
Gabler Edition Wissenschaft
9
International journal of advertising : the review of marketing communications
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Routledge studies in marketing
9
Springer eBook Collection / Business and Economics
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Asia Pacific journal of marketing and logistics
8
Business horizons
8
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of internet marketing and advertising : IJIMA
8
Journal of Product & Brand Management
8
Qualitative market research : an international journal
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of internet commerce
7
Tourism management : research, policies, practice
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ECONIS (ZBW)
1,929
Other ZBW resources
36
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1
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1
The expansion of the brand through the establishment of the mobile kitchen system
Vukasović, Tina
;
Korez, Bojana
;
Petelin, Sonja Porekar
- In:
Management
13
(
2018
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10012133283
Saved in:
2
Analysis of territories
marketing
activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
3
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
4
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
5
Hershey's entry to the Australian market with a new brand : an accounting and
marketing
perspective
Kizil, Cevdet
;
Eddy, Valorie
;
Clary, Laura
;
Crowell, Katrina
- In:
Emerging markets journal : Emaj
3
(
2013
)
2
,
pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
Saved in:
6
Marketing
as mystification
Dholakia, Nikhilesh
- In:
Marketing theory
16
(
2016
)
3
,
pp. 401
Persistent link: https://www.econbiz.de/10011613593
Saved in:
7
Trade
marketing
strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
8
Medien als Marken? : Wirkungen von Medienmarken aus medienökonomischer Sicht
Berkler, Simon
-
2008
Persistent link: https://www.econbiz.de/10003712422
Saved in:
9
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
10
Marketing
for entrepreneurs
Wolff, Jurgen
-
2009
Persistent link: https://www.econbiz.de/10003834011
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