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Brand adoption by BoP retailers
Sinha, P. K.; Gupta, Suraksha; Rawal, Saurabh - In: Qualitative market research : an international journal 20 (2017) 2, pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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Sports sponsorship perceptions : an exploration
Ferrier, Susan; Waite, Kathryn; Harrison, Tina - In: Journal of financial services marketing : JFSM 18 (2013) 2, pp. 78-90
Persistent link: https://www.econbiz.de/10010205378
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Consideration sets for financial services brands
Dawes, John; Mundt, Kerry; Sharp, Byron - In: Journal of financial services marketing : JFSM 14 (2009/10) 3, pp. 190-202
Persistent link: https://www.econbiz.de/10003916755
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Consumer perceptions of brand architecture in financial services
Devlin, James F.; McKechnie, Sally - 2010
Persistent link: https://www.econbiz.de/10003924396
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The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.; Devlin, James; McKechnie, Sally - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
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Consumer financial anxiety : US regional financial service firms' trust building response to the financial crisis
Johnson, Devon S.; Peterson, Mark - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10010415393
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Continuance intention of Fintech Peer-to-Peer (P2P) financing Shariah : moderation role of brand schematicity and digital financial literacy
Marhadi, Marhadi; Fathoni, Ahmad Fauzan; Setiawan, Budi; … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-18
This research examines the continuance intention of Fintech Peer-to-Peer (P2P) Financing Shariah by considering the moderating roles of brand schematicity and digital financial literacy. This study will explore consumers' psychographic and demographic segmentation utilizing Fintech services,...
Persistent link: https://www.econbiz.de/10014583919
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An analysis of financial services brand marks
Miller, Darryl W.; Foust, Jacque E.; Kilic, Ozcan - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10003470339
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International brand strategy and mode of entry in the services sector : lessons from the financial crisis
Gerrath, Maximilian H. E. E.; Leenders, Mark A. A. M. - In: Journal of strategic marketing 21 (2013) 1, pp. 48-67
Persistent link: https://www.econbiz.de/10009717938