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Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 80 (2017), pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
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Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 118 (2020), pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
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The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar; Szőcs, Ilona; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 4, pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
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The influence of brand sustainability on purchase intentions : the mediating role of brand impressions and brand attitudes
Gidaković, Petar; Kos Koklič, Mateja; Zečević, Mila; … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 556-568
Persistent link: https://www.econbiz.de/10013463722
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The formation of consumers' warmth and competence impressions of corporate brands : the role of corporate associations
Gidaković, Petar; Žabkar, Vesna - In: European management review : EMR 19 (2022) 4, pp. 639-653
Persistent link: https://www.econbiz.de/10013472690