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Mapping and leveraging influencers in social media to shape corporate brand perceptions
Booth, Norman; Matic, Julie Ann - In: Corporate communications : an international journal 16 (2011) 3, pp. 184-191
Persistent link: https://www.econbiz.de/10009304714
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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Instagram als Marketing-Kanal : die Positionierung ausgewählter Social-Media-Plattformen
Faßmann, Manuel; Moss, Christoph - 2016
Persistent link: https://www.econbiz.de/10011531028
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Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mishra, Mridula S.; Sharma, Ruppal Walia - In: Corporate reputation review : an international journal 22 (2019) 2, pp. 48-60
Persistent link: https://www.econbiz.de/10012035781
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Likeable social media : how to delight your customers, create and irresistible brand, and be generally amazing on all social networks that matter
Kerpen, Dave; Greenbaum, Michelle; Berk, Robert - 2019 - Revised and expanded third edition
Persistent link: https://www.econbiz.de/10011995358
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Blogging the brand : meaning transfer and the case of Weight Watchers' online community
Willis, Erin; Wang, Ye - In: The journal of brand management : an international journal 23 (2016) 4, pp. 457-471
Persistent link: https://www.econbiz.de/10011606895
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Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave; Rosenbluth, Mallorie; Riedinger, Meg - 2015 - Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849
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Einsatz von Social Media und Web 2.0 zur wirkungsvollen Markenführung : verstehen, strukturieren, analysieren und gezielt handeln
Neudecker, Niels; Barczewski, Jens - In: Aktuelle Marketing- und Management-Trends : das Beste …, (pp. 173-197). 2014
Persistent link: https://www.econbiz.de/10010423109