//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Anticipations of the new urban...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Kreativität
7,396
Creativity
7,249
London
3,823
Fashion
2,775
Mode
2,737
Großbritannien
2,709
Innovation
2,414
Stadtgeschichte
2,188
United Kingdom
2,063
Creative industries
1,882
Kreativsektor
1,842
Innovationsmanagement
1,490
Innovation management
1,371
Consumer behaviour
1,333
Konsumentenverhalten
1,276
creativity
1,055
Bekleidungsindustrie
1,022
Clothing industry
1,000
Kulturgeschichte
841
Entrepreneurship
728
Arbeitsgruppe
682
Team
678
Entrepreneurship approach
646
Deutschland
639
Kultursektor
637
Cultural sector
632
Geschichte
617
Führungsstil
600
Urban history
596
Textilhandel
592
Leadership style
591
Textile distribution
585
Welt
534
Wirtschaftsgeschichte
532
World
531
Theorie
526
Theory
519
Unternehmensgründung
500
Stadtentwicklung
499
more ...
less ...
Online availability
All
Undetermined
284
Free
60
Type of publication
All
Article
416
Book / Working Paper
79
Type of publication (narrower categories)
All
Article in journal
346
Aufsatz in Zeitschrift
346
Aufsatz im Buch
69
Book section
69
Case study
10
Fallstudie
10
Aufsatzsammlung
9
Collection of articles of several authors
8
Sammelwerk
8
Graue Literatur
5
Hochschulschrift
5
Non-commercial literature
5
Arbeitspapier
3
Conference paper
3
Konferenzbeitrag
3
Thesis
3
Working Paper
3
research-article
2
viewpoint
2
Bibliografie
1
Collection of articles written by one author
1
Guidebook
1
Handbook
1
Handbuch
1
Ratgeber
1
Sammlung
1
case-report
1
more ...
less ...
Language
All
English
477
German
18
Italian
1
Undetermined
1
Author
All
Ko, Eunju
13
Choi, Tsan-Ming
7
Moore, Christopher M.
7
Aiello, Gaetano
5
Loureiro, Sandra Maria Correia
5
McColl, Julie
5
Ozuem, Wilson
5
Cedrola, Elena
4
Chow, Pui-Sze
4
Kim, HaeJung
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Mogaji, Emmanuel
4
Phau, Ian
4
Ranfagni, Silvia
4
Barnes, Liz
3
Bosah, Genevieve
3
Brooksworth, Frederica
3
Fuxman, Leonora
3
Henninger, Claudia E.
3
Jin, Byoungho
3
Jung, Jaesuk
3
Mahmoud, Ali B.
3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Rashid, Arooj
3
Roncha, Ana
3
Turunen, Linda Lisa Maria
3
Warnaby, Gary
3
Ahn, SooKyoung
2
Amatulli, Cesare
2
Andreu Domingo, David
2
Anguelov, Nikolay
2
Arrigo, Elisa
2
Arvidsson, Adam
2
Ashley, Christy
2
Aslam, Usman
2
Baeza, Julia
2
Bai, Huifeng
2
more ...
less ...
Published in...
All
Journal of fashion marketing and management
44
Journal of retailing and consumer services
22
Journal of global fashion marketing : JGfM
18
Journal of business research : JBR
15
The journal of brand management : an international journal
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the review of marketing communications
6
International journal of retail & distribution management
5
Journal of strategic marketing
5
Psychology & marketing
5
Cogent business & management
4
International journal of business and globalisation : IJBG
4
International journal of retail and distribution management
4
Journal of marketing management : MM
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
Business history
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
European journal of marketing : EJM
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of promotion management : innovations in planning and applied research
3
Management decision
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Springer Series in Fashion Business
3
SpringerLink / Bücher
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
Baltic Journal of Economic Studies
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
more ...
less ...
Source
All
ECONIS (ZBW)
489
Other ZBW resources
5
RePEc
1
Showing
1
-
10
of
495
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making
creativity
, not innovation : lessons from the field of
fashion
Hasse, Raimund
;
Nyfeler, Judith
- In:
Organizing creativity in the innovation journey
,
(pp. 249-267)
.
2021
Persistent link: https://www.econbiz.de/10012888541
Saved in:
2
Management control systems for creative teams : managing stylistic
creativity
in
fashion
companies
Davila, Antonio
;
Ditillo, Angelo
- In:
Journal of management accounting research : JMAR
29
(
2017
)
3
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011801170
Saved in:
3
Leading the creative process : the case of virtual product design
Chamakioti, Petros
;
Panteli, Niki
- In:
New technology, work and employment
32
(
2017
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10011958319
Saved in:
4
Consumer
creativity
and the world's biggest brand
Plangger, Kirk
;
Robson, Karen
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10010398833
Saved in:
5
The creative industry in promoting the tradition of Croatian-Chinese cooperation : the Vilijun project
Mijoč, Josipa
-
2020
Persistent link: https://www.econbiz.de/10012266475
Saved in:
6
"Brand work" : constructing assemblages in gendered creative labour
Kivinen, Nina
;
Hunter, Carolyn
- In:
Human relations : towards the integration of the social …
72
(
2019
)
5
,
pp. 910-931
Persistent link: https://www.econbiz.de/10012001934
Saved in:
7
Creativity
on icon design of mobile apps
Tao, Kungpo
- In:
Theoretical economics letters
9
(
2019
)
8
,
pp. 2756-2770
Persistent link: https://www.econbiz.de/10012214593
Saved in:
8
How the creative class co-creates a city's brand identity : a qualitative study
Rodrigues, Clarinda
;
Schmidt, Holger
- In:
Journal of creating value
7
(
2021
)
1
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014580935
Saved in:
9
Who needs highly creative advertising? : how brand familiarity moderates
creativity
's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
10
A funky-formal
fashion
collection : struggling for a creative concept in HUGO BOSS
Vangkilde, Kasper Tang
- In:
Journal of business anthropology
10
(
2021
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10012616716
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->