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Contested brands : how antagonistic market actors disrupt brand meanings

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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

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Brand preferences for consumer electronics in the United Arab Emirates

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Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and...

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