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Brand management
Customer satisfaction
8
Kundenzufriedenheit
8
Taiwan
8
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Dienstleistungsqualität
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Relationship marketing
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Service quality
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Betriebliche Wertschöpfung
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Gastronomie
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Internet marketing
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Markenführung
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Online-Marketing
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Restaurant industry
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Tourism destination
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Tourismusregion
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Value creation
2
Backer engagement
1
Backer funding intention
1
Backer value creation
1
Brand image
1
Brand intimacy
1
Confidence
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Corporate reputation
1
Crowdfunding
1
Customer experience
1
Customer extra-role behavior
1
Customer integration
1
Customer service
1
Customer trust
1
Customer value
1
Customer-company identification
1
Estimation
1
Event marketing
1
Event-Marketing
1
Factor analysis
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Faktorenanalyse
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Firmenimage
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Wu, Cedric Hsi-Jui
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Atmaja, Ferry Tema
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Guttena, Revanth Kumar
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Mursid, Ali
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Journal of Islamic marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia
Mursid, Ali
;
Wu, Cedric Hsi-Jui
- In:
Journal of Islamic marketing
13
(
2022
)
3
,
pp. 628-648
Persistent link: https://www.econbiz.de/10012880208
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2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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