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~subject:"Brand management"
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Brand management
Markenartikel
9,130
Brand
8,035
Markenführung
5,474
Konsumentenverhalten
4,463
Consumer behaviour
4,455
Business-to-business marketing
3,477
B-to-B-Marketing
3,457
Markenimage
3,421
Brand image
3,392
Relationship marketing
2,028
Beziehungsmarketing
2,023
Lieferantenmanagement
1,642
Supplier relationship management
1,642
Theorie
1,102
Theory
1,094
Deutschland
1,038
Marketingmanagement
960
Marketing management
941
Germany
790
Social Web
706
Social web
706
USA
637
Online-Marketing
621
United States
616
Internet marketing
606
Marketing
603
Business-to-Business-Marketing
575
Werbewirkung
543
Advertising effects
533
Handelsmarke
532
Electronic Commerce
514
Store brand
512
Brand loyalty
487
Werbung
468
E-commerce
455
Markenpolitik
438
Markentreue
434
Luxury goods
433
Luxusgüter
433
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2,587
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885
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4,200
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1,272
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5
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3,740
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425
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100
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93
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93
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81
Sammelwerk
81
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54
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53
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40
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34
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25
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13
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12
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12
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9
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401
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Baumgarth, Carsten
29
Keller, Kevin Lane
26
De Chernatony, Leslie
21
Fournier, Susan
20
Phau, Ian
20
Burmann, Christoph
19
Melewar, T. C.
18
Sarkar, Abhigyan
18
Esch, Franz-Rudolf
17
Fetscherin, Marc
16
Dawes, John
15
Guzman, Francisco
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Christodoulides, George
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Rahman, Zillur
13
Romaniuk, Jenni
13
Steenkamp, Jan-Benedict E. M.
13
Kapferer, Jean-Noël
12
Ko, Eunju
12
Loureiro, Sandra Maria Correia
12
Schmidt, Holger J.
12
Sharp, Byron
12
Veloutsou, Cleopatra
12
Bruhn, Manfred
11
Sattler, Henrik
11
Trinh, Giang
11
Ekinci, Yuksel
10
Gunasti, Kunter
10
Gupta, Suraksha
10
Ind, Nicholas
10
Merrilees, Bill
10
Sreejesh, S.
10
Uggla, Henrik
10
Ahlert, Dieter
9
Bauer, Hans H.
9
Foroudi, Pantea
9
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Springer Fachmedien Wiesbaden
12
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
Information Resources Management Association
5
Verlag Dr. Kovač
3
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Lithuanian University of Agriculture
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Brandsboard e.V.
1
Chambre de commerce et d'industrie de Paris
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
International Institute of Social and Economic Sciences
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
Markendialog <1, 1997, Frankfurt, Main>
1
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Published in...
All
Journal of business research : JBR
255
The journal of brand management : an international journal
243
The journal of product & brand management
197
Journal of retailing and consumer services
142
Industrial marketing management : the international journal for industrial and high-tech firms
75
European journal of marketing : EJM
57
Psychology & marketing
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Asia Pacific journal of marketing and logistics
43
SpringerLink / Bücher
43
Journal of strategic marketing
42
Marketing intelligence & planning
39
Journal of marketing communications
34
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
European journal of marketing
29
Journal of marketing
29
The journal of consumer marketing
28
Journal of the Academy of Marketing Science
27
Brands and branding
26
Business horizons
26
Journal of fashion marketing and management
26
Journal of international consumer marketing
26
Journal of marketing management : MM
26
International journal of consumer studies
25
Journal of promotion management : JPM
25
Cogent business & management
24
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
International journal of advertising : the review of marketing communications
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
The IUP journal of brand management : IJBRM
23
The journal of business & industrial marketing
22
International journal of market research
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
Qualitative market research : an international journal
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
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Source
All
ECONIS (ZBW)
5,472
RePEc
3
BASE
2
Showing
1
-
10
of
5,477
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
2
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
3
Brand
switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
4
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
5
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
6
The strategic hybrid orientation and
brand
performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
7
Advancing theoretical and strategic development of branding in industrial marketing
Wang, Cheng Lu
;
Hao, Andy W.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 1-3
Persistent link: https://www.econbiz.de/10011887273
Saved in:
8
Building industrial
brand
equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
9
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
10
Brand
worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
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