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Assessing the use of the brand personality scale in team sport
Ross, Stephen D. - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 23-38
Persistent link: https://www.econbiz.de/10003653574
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The impact of team identification on ice hockey brand associations
Ross, Stephen D.; Walsh, Patrick; Maxwell, Heather D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
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Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako; Matsuoka, Hirotaka - In: Marketing analysis in sport business : global perspectives, (pp. 258-274). 2022
Persistent link: https://www.econbiz.de/10014311340
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Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B.; Bass, Jordan R.; Oja, Brent D.; … - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 219-242
Persistent link: https://www.econbiz.de/10011607859
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Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven; Eveland, Vicki; Sweeney, Daniel; … - In: Journal of promotion management : JPM 18 (2012) 2, pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
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Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
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Brand environments and the emergence and change of awareness for new sports teams : a two-wave examination
Du, James; McLeod, Christopher M.; James, Jeffrey D. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10012597273