Showing 1 - 10 of 1,542
Persistent link: https://www.econbiz.de/10009791534
Persistent link: https://www.econbiz.de/10012102919
1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and...
Persistent link: https://www.econbiz.de/10014250259
Persistent link: https://www.econbiz.de/10010517123
Persistent link: https://www.econbiz.de/10011308509
Persistent link: https://www.econbiz.de/10011340284
Persistent link: https://www.econbiz.de/10010526569
Persistent link: https://www.econbiz.de/10010226647
Persistent link: https://www.econbiz.de/10009788441
Persistent link: https://www.econbiz.de/10010125840