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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary; Brotto, Luisa; Busacca, Bruno - In: Journal of business research : JBR 85 (2018), pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
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The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture
Bevolo, Marco - 2010
"The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers"--Provided by publisher
Persistent link: https://www.econbiz.de/10003881502
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Kulturmarken und Stadtimage am Beispiel der documenta
Panzer, Gerhard - 2006
Persistent link: https://www.econbiz.de/10003412417
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Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
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The art market
Vazirani, Dinesh - In: Business standard India ... (2009), pp. 191-201
Persistent link: https://www.econbiz.de/10003873167
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Kunst, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E. - In: Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft, (pp. 71-80). 2007
Persistent link: https://www.econbiz.de/10003857192
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
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Web strategies and the performing arts : a solution to difficult brands
Preece, Stephen B.; Johnson, Jennifer Wiggins - In: International journal of arts management 14 (2011/12) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10009381393