//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kunstgeschichte und Werbung :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Werbung
13,788
Advertising
9,723
Werbewirkung
3,762
Advertising effects
3,708
Konsumentenverhalten
2,963
Consumer behaviour
2,957
Kunst
2,679
Arts
1,905
Online-Marketing
1,781
Internet marketing
1,774
Theorie
1,557
Theory
1,523
Deutschland
1,063
USA
1,044
United States
872
Marketing
845
Markenführung
782
Marketingmanagement
677
Marketing management
659
advertising
642
Social Web
560
Social web
559
Germany
553
Kunsthandel
507
Art trade
489
Markenimage
472
Preismanagement
467
Pricing strategy
467
Brand image
459
Markenartikel
432
Wettbewerb
406
Großbritannien
358
Brand
354
Kulturökonomik
353
Cultural economics
352
Zielgruppe
348
Target group
335
Vereinigte Staaten
329
Werbewirtschaft
314
more ...
less ...
Online availability
All
Undetermined
389
Free
90
Type of publication
All
Article
587
Book / Working Paper
190
Type of publication (narrower categories)
All
Article in journal
532
Aufsatz in Zeitschrift
532
Aufsatz im Buch
55
Book section
55
Aufsatzsammlung
16
Collection of articles of several authors
16
Sammelwerk
16
Graue Literatur
11
Non-commercial literature
11
Case study
10
Fallstudie
10
Hochschulschrift
10
Konferenzschrift
8
Thesis
8
Arbeitspapier
7
Working Paper
7
Conference paper
6
Guidebook
6
Konferenzbeitrag
6
Ratgeber
6
Conference proceedings
4
Einführung
3
Lehrbuch
3
Bibliografie
2
Bildband
2
Handbook
2
Handbuch
2
Reprint
2
Textbook
2
Ausstellungskatalog
1
Bibliografie enthalten
1
Bibliography included
1
Company information
1
Festschrift
1
Firmeninformation
1
Umfrage
1
more ...
less ...
Language
All
English
710
German
61
Italian
4
French
2
Polish
2
Russian
2
Swedish
1
more ...
less ...
Author
All
Septianto, Felix
7
Brunner, Christian Boris
5
Dens, Nathalie
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Ko, Eunju
5
Pelsmacker, Patrick de
5
Romaniuk, Jenni
5
Seo, Yuri
5
Wheeler, Alina
5
Baumgarth, Carsten
4
Cohen, Justin
4
Srivastava, R. K.
4
Taylor, Charles Raymond
4
Vashisht, Devika
4
Adeola, Ogechi
3
Bellman, Steven
3
Buijzen, Moniek
3
Chen, Huan
3
Crawford, Robert
3
Faulkner, Margaret
3
Guzman, Francisco
3
Huber, Frank
3
Hudders, Liselot
3
Karray, Salma
3
Keller, Kevin Lane
3
Kennedy, Rachel
3
Kerrigan, Finola
3
Khan, Bilal Mustafa
3
Kim, Eunice
3
Kim, Eunjin
3
King, Karen Whitehill
3
Kumar, Rakesh
3
Lindstrøm, Martin
3
Meyer, Frederik
3
Milfeld, Tyler
3
Mogaji, Emmanuel
3
Nguyen, Cathy
3
Pittman, Matthew
3
Preece, Chloe
3
more ...
less ...
Institution
All
American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
30
Journal of business research : JBR
28
Journal of marketing communications
23
Journal of advertising research
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising
12
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
11
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
The journal of brand management : an international journal
10
Journal of historical research in marketing
8
Journal of retailing and consumer services
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Arts marketing : an international journal ; AM
6
Asia Pacific journal of marketing and logistics
6
International journal of arts management
6
SpringerLink / Bücher
6
European journal of marketing : EJM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of consumer studies
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of global marketing
4
Journal of international consumer marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of strategic marketing
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
The journal of consumer marketing
4
European journal of marketing
3
Global business review
3
International journal of production economics
3
International marketing review
3
Journal of consumer marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
777
Showing
1
-
10
of
777
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
3
The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture
Bevolo, Marco
-
2010
"The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers"--Provided by publisher
Persistent link: https://www.econbiz.de/10003881502
Saved in:
4
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
5
Kulturmarken und Stadtimage am Beispiel der documenta
Panzer, Gerhard
-
2006
Persistent link: https://www.econbiz.de/10003412417
Saved in:
6
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
7
The art market
Vazirani, Dinesh
- In:
Business standard India ...
(
2009
),
pp. 191-201
Persistent link: https://www.econbiz.de/10003873167
Saved in:
8
Kunst
, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
Saved in:
9
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
Saved in:
10
Web strategies and the performing arts : a solution to difficult brands
Preece, Stephen B.
;
Johnson, Jennifer Wiggins
- In:
International journal of arts management
14
(
2011/12
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009381393
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->