//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Optimal Fractional Dickey-Full...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Theorie
46
Theory
45
Zeitreihenanalyse
39
Time series analysis
38
Estimation theory
28
Schätztheorie
28
Statistical test
26
Statistischer Test
26
Estimation
16
Nichtparametrisches Verfahren
13
Schätzung
13
Kointegration
12
Nonparametric statistics
12
Cointegration
11
Consumer behaviour
10
Konsumentenverhalten
10
Spanien
10
Maximum likelihood estimation
7
Panel
7
Panel study
7
USA
7
United States
7
Autocorrelation
6
Autokorrelation
6
Capital income
6
Exchange rate
6
Kapitaleinkommen
6
Regression analysis
6
Regressionsanalyse
6
Spain
6
Stochastic process
6
Stochastischer Prozess
6
Wechselkurs
6
Correlation
5
Forecasting model
5
Gaussian VAR model
5
Markenführung
5
Modellierung
5
Option pricing theory
5
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Velasco, Carlos
5
Spence, Charles
3
Pathak, Abhishek
2
Alvarado, Jorge
1
Calvert, Gemma
1
Motoki, Kosuke
1
Nakahara, Takanobu
1
Olier, Juan Sebastián
1
Salgado-Montejo, Alejandro
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
2
Journal of business research : JBR
1
Multisensory packaging : designing new product experiences
1
The journal of asset management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
2
The sound of branding : an analysis of the initial phonemes of popular brand names
Pathak, Abhishek
;
Velasco, Carlos
;
Spence, Charles
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10012298801
Saved in:
3
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
4
The role of typeface in packaging design
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 79-101)
.
2019
Persistent link: https://www.econbiz.de/10011958973
Saved in:
5
Tasting brands : associations between brand personality and tastes
Motoki, Kosuke
;
Nakahara, Takanobu
;
Velasco, Carlos
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534232
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->