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A framework for managing customer experiences

Schmitt, Bernd - In: Handbook on brand and experience management, (pp. 113-131). 2008

Persistent link: https://www.econbiz.de/10003788988

A brand so bad it's good : the paradoxical place marketing of Belfast

Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276

Persistent link: https://www.econbiz.de/10010209646

Marketing function and form : how functionalist and experiential architectures affect corporate brand personality

Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210

Persistent link: https://www.econbiz.de/10009779995

Consumer experience and experiential marketing : a critical review

Schmitt, Bernd; Zarantonello, Lia - 2013

Persistent link: https://www.econbiz.de/10009781365

Branding in a hyperconnected world : refocusing theories and rethinking boundaries

Swaminathan, Vanitha; Sorescu, Alina; Steenkamp, … - In: Journal of marketing 84 (2020) 2, pp. 24-46

Persistent link: https://www.econbiz.de/10012176536

Handbook on brand and experience management

Schmitt, Bernd H. (contributor); … - 2008

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...