Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of information techno...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
New product development
35
Produktentwicklung
35
USA
32
United States
32
Innovation
31
Consumer behaviour
20
Konsumentenverhalten
20
Innovation management
18
Innovationsmanagement
18
Marketing management
18
Marketingmanagement
18
Beziehungsmarketing
14
Firm performance
14
Lieferantenmanagement
14
Relationship marketing
14
Supplier relationship management
14
Unternehmenserfolg
14
Markenführung
12
International marketing
11
Internationales Marketing
11
Theorie
11
Theory
11
Brand image
10
Lieferkette
10
Markenimage
10
Supply chain
10
Multinationales Unternehmen
8
Transnational corporation
8
Industrie
7
Manufacturing industries
7
Marketing
7
Automotive industry
6
China
6
Information technology
6
Informationstechnik
6
Kfz-Industrie
6
Product quality
6
Produktqualität
6
Resource-based view
6
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
Book section
2
Language
All
English
12
Author
All
Calantone, Roger J.
10
Kim, Daekwan
2
Nguyen, Hang T.
2
Townsend, Janell D.
2
Zhang, Yufei
2
Zhao, Yanhui
2
Baldus, Brian
1
Baldus, Brian J.
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Huddleston, Patricia
1
Hughes, Douglas E.
1
Jung, Gang Ok
1
Kang, Wooseong
1
Montoya, Mitzi M.
1
Park, Hyo Hyun
1
Richards, Keith A.
1
Sardashti, Hanieh
1
Schrock, Wyatt A.
1
Spreng, Richard A.
1
Sung, Eunyoung Christine
1
Voorhees, Clay
1
Voorhees, Clay M.
1
Wang, Joyce
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
2
Handbook of research on new product development
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
The journal of business & industrial marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
Saved in:
2
The impact of supply chain integration on brand equity
Kim, Daekwan
;
Cavusgil, Erin
- In:
The journal of business & industrial marketing
24
(
2009
)
7
,
pp. 496-505
Persistent link: https://www.econbiz.de/10009525779
Saved in:
3
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
4
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
5
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
6
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
7
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
8
Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
Saved in:
9
Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
Saved in:
10
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
