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The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan; Yeh, Tsu-Ming - In: Service business 10 (2016) 1, pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - 2010
Persistent link: https://www.econbiz.de/10003922786
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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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Die Wahrnehmung von Luxus und Tradition als Werttreiber einer Marke : Analysen auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter; Wüstefeld, Thomas; Kanaplei, Kim - 2011
Persistent link: https://www.econbiz.de/10009236559
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
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Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna; Kauppinen-Räisänen, Hannele; … - In: Journal of business research : JBR 119 (2020), pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
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How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa; Parsons, Andrew G.; Spence, Mark T. - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
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Kannibalisierung durch Line Extensions? : Weiterentwicklung der Gain & Loss Analyse zu einem hierarchischen Modell
Luijten, Ton; Prester, Hans-Georg - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10003802087
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Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun; Tran, Thanh V. - In: Management research review 34 (2011) 6, pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
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An empirical investigation of composite product choice
Desai, Kalpesh Kaushik; Gauri, Dinesh Kumar; Ma, Yu - In: Journal of retailing 90 (2014) 4, pp. 493-510
Persistent link: https://www.econbiz.de/10010473274