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~subject:"Brand management"
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Brand management
Brasilien
36,593
Brazil
27,988
Beziehungsmarketing
25,156
Relationship marketing
25,128
Hochschule
23,966
Higher education institution
19,839
Studierende
14,763
Students
14,729
Konsumentenverhalten
10,142
Consumer behaviour
10,129
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6,745
Kundenzufriedenheit
5,637
Customer satisfaction
5,628
Germany
5,464
USA
5,391
United States
5,173
Dienstleistungsqualität
4,723
Service quality
4,698
Studium
4,599
University education
4,460
Theorie
4,352
Theory
4,305
Markenführung
2,977
Zielgruppe
2,841
Social Web
2,560
Social web
2,557
Marketingmanagement
2,454
Target group
2,447
Unternehmensgründung
2,446
Marketing management
2,425
Bildungsverhalten
2,395
Business start-up
2,384
Educational behaviour
2,353
Forschungskooperation
2,326
Research collaboration
2,303
Innovation
2,261
Lieferantenmanagement
2,243
Supplier relationship management
2,241
Indien
2,236
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Loureiro, Sandra Maria Correia
22
Hollebeek, Linda D.
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Japutra, Arnold
13
Khan, Imran
13
Bang, Nguyen
12
Burmann, Christoph
11
Fournier, Susan
11
Kumar, Vikas
11
Melewar, T. C.
11
Rahman, Zillur
11
Rather, Raouf Ahmad
11
Sarkar, Abhigyan
11
Guzman, Francisco
10
Han, Heesup
10
Huber, Frank
10
King, Ceridwyn
10
Kunkel, Thilo
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
MacInnis, Deborah J.
9
Sarkar, Juhi Gahlot
9
Speece, Mark
9
Chapleo, Chris
8
Iglesias, Oriol
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
Sreejesh, S.
8
Theobald, Elke
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Johnson, Lester W.
7
Kaushik, Arun Kumar
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Leckie, Civilai
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
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Edward Elgar Publishing
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ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
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Institut für Markt- und Distributionsforschung <Köln>
1
Karlsruher Institut für Technologie
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
NetLibrary, Inc
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Tectum Verlag
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
155
Journal of retailing and consumer services
105
The journal of product & brand management
102
The journal of brand management : an international journal
94
Journal of marketing for higher education
46
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
30
SpringerLink / Bücher
30
Marketing intelligence & planning
29
Asia Pacific journal of marketing and logistics
28
Journal of strategic marketing
28
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
24
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of marketing communications
19
Journal of travel and tourism marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : MM
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Business horizons
13
International review on public and non-profit marketing
13
The journal of consumer marketing
13
The journal of services marketing
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of market research
12
Journal of fashion marketing and management
12
Journal of international consumer marketing
12
Journal of marketing analytics : JMA
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of service management
12
Services marketing quarterly
12
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ECONIS (ZBW)
2,976
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1
How to connect with your best student prospects : saying the right things, to the right
students
, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
2
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
3
Bedeutung und Bekanntheit von Universitätsmarken
Brockhoff, Klaus
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 423-445)
.
2008
Persistent link: https://www.econbiz.de/10003677499
Saved in:
4
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
5
College
students
' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
Saved in:
6
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
7
Brand personality in higher education : anthropomorphized university marketing communications
Rutter, Richard
;
Lettice, Fiona
;
Nadeau, John
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011706598
Saved in:
8
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
9
Prospective
students
' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
10
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
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