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Brand management
Marketing
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9
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7
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Foroudi, Pantea
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Lévy Mangin, Jean-Pierre
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Anselmsson, Johan
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NetLibrary, Inc
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy Razvitija Marketingovoj Dejatelʹnosti v Rossii <2007, Saratow>
1
Walter de Gruyter Inc.
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
World Tourism Organization
1
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Journal of retailing and consumer services
74
Journal of business research : JBR
37
SpringerLink / Bücher
30
Journal of retailing
27
International journal of retail & distribution management
21
The international review of retail, distribution and consumer research
21
The journal of product & brand management
21
The journal of brand management : an international journal
19
European journal of operational research : EJOR
11
Springer Proceedings in Business and Economics
11
Springer eBook Collection
11
European journal of marketing : EJM
9
Business history
8
International journal of retail and distribution management
8
Journal of strategic marketing
8
Transportation research / E : an international journal
8
Asia Pacific journal of marketing and logistics
7
International journal of production economics
7
International marketing review
7
Journal of fashion marketing and management
7
Springer eBook Collection / Business and Economics
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
International journal of islamic marketing and branding
6
Journal of promotion management : innovations in planning and applied research
6
The brand challenge : adapting branding to sectorial imperatives
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
Handel und Internationales Marketing / Retailing and International Marketing
5
International journal of business excellence
5
Journal of food products marketing
5
Journal of marketing management : MM
5
Marketing intelligence & planning
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Palgrave Studies of Marketing in Emerging Economies
5
Routledge advances in management and business studies
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The marketing review
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Administrative Sciences : open access journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Australasian marketing journal
4
Cogent business & management
4
Gabler Edition Wissenschaft
4
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ECONIS (ZBW)
1,385
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1
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
Saved in:
2
How do consumers face the decision to buy fair trade products? : a
marketing
approach
Pérez, Andrea
;
Garcia de los Salmones Sanchez, Maria …
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 1057-1080
Persistent link: https://www.econbiz.de/10011926025
Saved in:
3
Alliances between corporate and fair trade brands : examining the antecedents of overall evaluation of the co-branded product
Sénéchal, Sylvain
;
Georges, Laurent
;
Pernin, Jean-Louis
- In:
Journal of business ethics : JOBE
124
(
2014
)
3
,
pp. 365-381
Persistent link: https://www.econbiz.de/10010431389
Saved in:
4
Trade
marketing
strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
5
Handbook of research on strategic retailing of private label products in a recovering economy
Gómez-Suárez, Mónica
(
ed.
); …
-
2016
labels in specific markets -- Fair trade and innovation in the shopping channel : NGOs'
marketing
strategies as retailers of …
Persistent link: https://www.econbiz.de/10011485739
Saved in:
6
21st century luxury fashion retailers'
marketing
strategies for customer satisfaction : UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Caratù, Myriam
; …
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Saved in:
7
Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
8
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
9
Introduction to theory and practice in
marketing
conference special section of
marketing
science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
10
Marketing
without advertising : brand preference and consumer choice in Cuba
Morales, Emilio
;
Scarpaci, Joseph L.
-
2012
Persistent link: https://www.econbiz.de/10009502970
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