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Brand management
Consumer behaviour
22
Konsumentenverhalten
22
Advertising
15
Werbung
14
Personality psychology
11
Persönlichkeitspsychologie
11
Advertising effects
9
Werbewirkung
9
Target group
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Zielgruppe
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Artificial intelligence
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Emotion
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Künstliche Intelligenz
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Mehrsprachigkeit
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Multilingualism
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Cancer
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Krebskrankheit
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Corporate Social Responsibility
3
Corporate social responsibility
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Decision
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Decision-making
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Developing countries
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Entscheidung
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Entwicklungsländer
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Experiment
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Frauen
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Geschlecht
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Markenführung
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Psychology of advertising
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Semiotics
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Social marketing
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Puntoni, Stefano
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Acar, Oguz Ali
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Biraglia, Alessandro
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Fuchs, Christoph
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Lenoir, Anne-Sophie I.
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Leung, Eugina
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Journal of advertising research
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of marketing
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ECONIS (ZBW)
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Customer empowerment in the digital age
Acar, Oguz Ali
;
Puntoni, Stefano
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
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2
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
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3
Consumer preference for formal address and informal address from warm brands and competent brands
Leung, Eugina
;
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 546-560
Persistent link: https://www.econbiz.de/10014329132
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