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Employees' online brand advocacy behaviors as a response to justice and emotion

Aksoy, Nilsah Cavdar; Yazici, Nihal; Duzenci, Ahmet - In: The journal of product & brand management 32 (2023) 6, pp. 878-891

Persistent link: https://www.econbiz.de/10014315457

Kreativität als Bestandteil der Markenidentität : Ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität

Kästner, Evelyn - 2009

für Unternehmen eine steigende Erfolgsrelevanz. Dass Innovationen dabei ihren Ursprung in kreativen Mitarbeitern haben …

Persistent link: https://www.econbiz.de/10014015023

Kreativität als Bestandteil der Markenidentität : ein verhaltenstheoretischer Ansatz zur Analyse der Mitarbeiterkreativität

Kästner, Evelyn - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003866182

Building the service brand by creating and managing an emotional brand experience

Morrison, Sharon; Crane, Frederick G. - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 410-421

Persistent link: https://www.econbiz.de/10003476084

Markencommitment bei Mitarbeitern : Bedeutung der Kongruenz von Mitarbeiter und Marke für das Markencommitment in Unternehmen

Strödter, Kristina - 2008

Persistent link: https://www.econbiz.de/10003735387

Emotional intelligence and consumer decision-making styles : the mediating role of brand trust and brand loyalty

Kankam, George; Charnor, Isaac Tetteh - In: Future Business Journal 9 (2023), pp. 1-11

-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on …

Persistent link: https://www.econbiz.de/10014381358

The impact of consumer personality and social network position on brand community engagement

Akdevelioglu, Duygu; Kara, Selcan; Perotti, Victor - In: The journal of brand management : an international journal 31 (2024) 3, pp. 235-250

Persistent link: https://www.econbiz.de/10014583569

Positive and negative effects of affective and continuance brand commitment in a service context

Raju, Sekar - In: Journal of Indian business research 9 (2017) 2, pp. 133-148

Persistent link: https://www.econbiz.de/10011761512

The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity

Ind, Nicholas; Bjerke, Rune - In: The journal of brand management : an international journal 15 (2007/08) 2, pp. 135-145

Persistent link: https://www.econbiz.de/10003611605

Effect of Employees on Customer Perception of Service Brand

Mogaji, Emmanuel - 2015

The fundamental differences between goods and services pose a challenge on developing an effective advertising strategy …, this has led many scholars to recommend treating services differently and discussed the importance of communicating the …

Persistent link: https://www.econbiz.de/10014135795

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