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Markenwirkungen in der Automobilzulieferindustrie : Ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen
Douven, Salima S. (contributor) - 2009
Allgemeine Grundlagen -- Theoretische Erklärungsansätze zur den Marketingorientierungen -- Konzeptionelle Grundlagen des Wirkungsmodells -- Grundlagen der Datenanalyse -- Empirische Überprüfung und Analyse des Modells -- Schlussbetrachtung.
Persistent link: https://www.econbiz.de/10014014854
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Markenwirkungen in der Automobilzulieferindustrie : ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen
Douven, Salima S. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003772597
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Reflections on journeys within the supermarket
Spanjaard, Daniela; Freeman, Lynne; Young, Louise - In: Australasian marketing journal 23 (2015) 4, pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
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Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Operational process stages of brand alliances : a case study from the reinforcing bar and the construction industries
Tsai, Chung-Ju; Lee, Tzong-ru; Yen, Szu-Wei; Hilletofth, Per - In: European business review : EBR ; the official journal … 27 (2015) 4, pp. 389-408
Persistent link: https://www.econbiz.de/10011378265
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James - In: The journal of product & brand management 24 (2015) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
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Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.; Horky, Alisha Blakeney - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
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Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146
Persistent link: https://www.econbiz.de/10011975475