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Branding in the post-internet era

Christodoulides, George - In: Marketing theory 9 (2009) 1, pp. 141-144

Persistent link: https://www.econbiz.de/10003826415

Breaking free from the industrial age paradigm of branding

Christodoulides, George - In: The journal of brand management : an international journal 15 (2007/08) 4, pp. 291-293

Persistent link: https://www.econbiz.de/10003653617

Introduction: Special issue on advances in brand management

de Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of Business Research 62 (2009) 3, pp. 289-290

This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers...

Persistent link: https://www.econbiz.de/10005474371

Managing the consumer-based brand equity process : a cross-cultural perspective

Chatzipanagiotou, Kalliopi; Christodoulides, George; … - In: International business review : the official journal of … 28 (2019) 2, pp. 328-343

Persistent link: https://www.econbiz.de/10011997496

Decoding the complexity of the consumer-based brand equity process

Chatzipanagiotou, Kalliopi; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5479-5486

Persistent link: https://www.econbiz.de/10011590542

B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector

Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162

Persistent link: https://www.econbiz.de/10011338809

The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands

Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51

Persistent link: https://www.econbiz.de/10012237768

Brand equity : defining, measuring and managing brand equity

Pappu, Ravi (ed.); Christodoulides, George (ed.) - 2017

Persistent link: https://www.econbiz.de/10011778285

Guest editorial: Defining, measuring and managing brand equity

Pappu, Ravi; Christodoulides, George - In: The journal of product & brand management 26 (2017) 5, pp. 433-434

Persistent link: https://www.econbiz.de/10011778289

Digital branding and analytics

Borel, Laurence-Helene; Christodoulides, George - In: The Routledge companion to contemporary brand management, (pp. 255-268). 2016

Persistent link: https://www.econbiz.de/10011515399