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Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
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CSR actions, brand value, and willingness to pay a premium price for luxury brands : does long-term orientation matter?
Diallo, Mbaye Fall; Ben Dahmane Mouelhi, Norchène; … - In: Journal of business ethics : JBE 169 (2021) 2, pp. 241-260
Persistent link: https://www.econbiz.de/10012436733
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Corporate social responsibility : authenticity and its impact on consumer behaviour - a multiple regression analysis as a contribution to innovation management
Sitter, Marie; Szillat, Patrick - In: Systemic knowledge management and social challenges, (pp. 43-75). 2023
Persistent link: https://www.econbiz.de/10014468947
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"Nichts für schwache Nerven"
Kent, Muhtar; Ignatius, Adi - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 11, pp. 64-70
Persistent link: https://www.econbiz.de/10009316304
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Shaking things up at Coca-Cola
Kent, Muhtar - In: Harvard business review : HBR 89 (2011) 10, pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
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Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi; Ha-Brookshire, Jung E. - In: The journal of product & brand management 24 (2015) 5, pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932