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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B. - In: Journal of advertising research 61 (2021) 2, pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of marketing 71 (2007) 2, pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
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Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza; Ferdous, Ahmed Shahriar; … - In: Corporate communications : an international journal 20 (2015) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
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Global branding and strategic CSR : an overview of three types of complexity
Polonsky, Michael J.; Jevons, Colin - In: International marketing review 26 (2009) 3, pp. 327-347
Persistent link: https://www.econbiz.de/10009522600
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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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The effect of brand popularity statements on consumers' purchase intentions : the role of instrumental attitudes toward the act
Magnini, Vincent P.; Karande, Kiran; Singal, Manisha; … - In: International journal of hospitality management 34 (2013), pp. 160-168
Persistent link: https://www.econbiz.de/10009766716
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Proliferation of Brewers’ Brands and price uniformity in Canadian beer markets
Eckert, Andrew; West, Douglas S. - In: Review of industrial organization : RIO 42 (2013) 1, pp. 63-83
Persistent link: https://www.econbiz.de/10009696981
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Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia; Borel, Laurence; … - In: Psychology & marketing 34 (2017) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10011674020