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~subject:"Brand management"
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Foundations of trust, interper...
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Brand management
Relationship marketing
25,939
Beziehungsmarketing
25,264
Vertrauen
16,812
Confidence
16,196
Consumer behaviour
11,274
Konsumentenverhalten
11,181
Social capital
9,388
Soziale Beziehungen
8,577
Social relations
8,298
Sozialkapital
8,231
Theorie
6,458
Theory
6,293
Customer satisfaction
5,675
Kundenzufriedenheit
5,585
Deutschland
4,831
Trust
4,729
Germany
4,476
Service quality
4,138
Dienstleistungsqualität
4,112
trust
3,763
Konzern
3,617
Social Web
3,287
Social web
3,285
Soziales Netzwerk
3,285
Social network
3,154
Corporate group
2,932
Lieferantenmanagement
2,876
Supplier relationship management
2,874
Experiment
2,840
Markenführung
2,836
USA
2,810
social capital
2,724
United States
2,651
Electronic Commerce
2,435
E-commerce
2,357
Brand image
2,116
Markenimage
2,107
Online-Marketing
1,982
Internet marketing
1,971
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1,604
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383
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2,435
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2,257
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2,646
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203
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Loureiro, Sandra Maria Correia
24
Hollebeek, Linda D.
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Han, Heesup
12
Japutra, Arnold
12
Fournier, Susan
11
Guzman, Francisco
11
Kumar, Vikas
11
Rahman, Zillur
11
Burmann, Christoph
10
Huber, Frank
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Ko, Eunju
9
Kunkel, Thilo
9
Bang, Nguyen
8
Casidy, Riza
8
Hegner, Sabrina
8
Kaufmann, Hans Rüdiger
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Ahlert, Dieter
7
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Karjaluoto, Heikki
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Leckie, Civilai
7
Sreejesh, S.
7
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Springer Fachmedien Wiesbaden
9
Gesellschaft zur Erforschung des Markenwesens
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Tectum Verlag
1
Universität Mannheim
1
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Published in...
All
Journal of business research : JBR
151
Journal of retailing and consumer services
112
The journal of product & brand management
112
The journal of brand management : an international journal
99
International journal of hospitality management
48
Industrial marketing management : the international journal for industrial and high-tech firms
30
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
Journal of strategic marketing
29
SpringerLink / Bücher
29
Cogent business & management
28
International journal of internet marketing and advertising : IJIMA
28
Psychology & marketing
27
Journal of promotion management : innovations in planning and applied research
26
European journal of marketing : EJM
24
Journal of hospitality marketing & management
23
International journal of contemporary hospitality management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of travel and tourism marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing management : MM
15
European journal of marketing
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of fashion marketing and management
13
Journal of international consumer marketing
13
The journal of business & industrial marketing
13
The journal of consumer marketing
13
The journal of services marketing
13
Business horizons
12
Global business review
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of internet commerce
12
Journal of marketing analytics : JMA
12
Journal of service management
12
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Source
All
ECONIS (ZBW)
2,835
Other ZBW resources
12
RePEc
1
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1
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date (oldest first)
1
Role of
community
trust
in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
3
Effects of relative size and homogeneity of sports fan
community
on potential fans' support
intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
Community
in context : comparing brand communities and retail store communities
Peters, Cara
;
Bodkin, Charles D.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
Saved in:
5
The effects of brand
community
identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
6
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
7
Markenloyalität im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen
Großkurth, Bernd
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002191522
Saved in:
8
The impact of language style accommodation during social media interactions on brand
trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
9
Impact of auditory sense on
trust
and brand affect through auditory social interaction and control
Poushneh, Atieh
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012430672
Saved in:
10
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
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