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Branded Entertainment im TV : ein Bestimmungsversuch aus Sicht der Systemtheorie und der Prinzipal-Agent-Theorie und Handlungsempfehlungen für das Schnittstellenmanagement

Gerhards, Claudia; Ferschke, Stephanie - 2009

systematisch dargestellt, die Informationsasymmetrien und Zielkonflikte der Akteure vor dem Hintergrund der Systemtheorie und der … Entertainment ; Branded Content ; TV-Produktionen ; Prinzipal-Agent-Theorie ; Systemtheorie …

Persistent link: https://www.econbiz.de/10003825445

Towards a definition for branded entertainment : an exploratory study

Loggerenberg, Marthinus J. C. van; Enslin, Carla; … - In: Journal of marketing communications 27 (2021) 3, pp. 322-342

Persistent link: https://www.econbiz.de/10012484051

El vector lúdico en los juegos de realidad alternativa : desmontando una aporía fundamental en el género

Ruiz-García, David - In: Redmarka : revista de marketing aplicado 27 (2023) 1, pp. 21-39

Persistent link: https://www.econbiz.de/10014308074

How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program

Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Engaging consumers through branded entertainment and …, (pp. 189-201). 2015

Persistent link: https://www.econbiz.de/10011389610

How to mix brand placements in television programmes to maximise effectiveness

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670

Persistent link: https://www.econbiz.de/10011625862

Product placement in old and new media : examining the evidence for concern

Eagle, Lynne C.; Dahl, Stephan - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 605-618

Persistent link: https://www.econbiz.de/10011798901

The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet

Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357

Persistent link: https://www.econbiz.de/10012139705

Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent

Iacobucci, Serena; De Cicco, Roberta - In: International journal of internet marketing and … 14 (2020) 1, pp. 71-90

Persistent link: https://www.econbiz.de/10012200009

How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption

Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782

Persistent link: https://www.econbiz.de/10012203365

Modelling the factors impacting customer engagement for branded content in healthcare

Chauhan, Trishala; Sindhu, Shilpa; Mor, Rahul S. - In: International journal of pharmaceutical and healthcare … 18 (2024) 1, pp. 102-121

Persistent link: https://www.econbiz.de/10014479721

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