Similar Search Results

Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands

Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651

Persistent link: https://www.econbiz.de/10012545032

The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam

Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; … - In: International journal of electronic customer … 12 (2019) 2, pp. 143-166

Persistent link: https://www.econbiz.de/10012253359

Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry

Šerić, Maja; Praničević, Daniela Garbin - In: Journal of hospitality marketing & management 27 (2018) 2, pp. 218-238

Persistent link: https://www.econbiz.de/10011848352

Online posting intention : do the social communication and brand equity of esports matter?

Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 161-187

Persistent link: https://www.econbiz.de/10014504965

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach

Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109

Persistent link: https://www.econbiz.de/10014631898

Social media communication with intensified pandemic fears : evaluating the relative impact of user- and firm-generated content on brand loyalty

Lee Heng Wei; Ong, Chuan Huat; Arumugam, Prakash V. - In: Asia-Pacific journal of business administration 15 (2023) 2, pp. 161-187

Persistent link: https://www.econbiz.de/10014313701

The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic

Lee Heng Wei; Ong, Chuan Huat; Thurasamy Ramayah - In: International marketing review 40 (2023) 5, pp. 1213-1244

Persistent link: https://www.econbiz.de/10014470117

The impact of country of origin on brand equity : an analysis of the wine sector

Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81

The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on...

Persistent link: https://www.econbiz.de/10012510953