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~subject:"Brand management"
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Brand management
Design
749
design
447
Innovation
122
Produktgestaltung
114
Product design
105
DESIGN
103
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65
Innovation management
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nanoparticles
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energy planning, policy and economy
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19
PERFORMANCE
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energy conservation, consumption, and utilization
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general and miscellaneous//mathematics, computing, and information science
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nanotubes
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Wheeler, Alina
6
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2
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1
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1
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1
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1
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1
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Božić, Ljiljana
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Celhay, Franck
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Chiarvesio, Maria
1
Cian, Luca
1
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Favier, Manon
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Ghassan, Aysar
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1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
Economic and business review : EBR
1
Enterprise & society : the international journal of business history
1
Global business review
1
International journal of retail and distribution management
1
International studies of management and organization
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Managing global transitions : international research journal
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
2
Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
Saved in:
3
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
4
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
5
User-driven innovation : an exploratory study
Tacer, Blanka
;
Ruzzier, Mitja
- In:
Economic and business review : EBR
17
(
2015
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10011609757
Saved in:
6
Luxury firms in China : the role of
design
and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
7
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
8
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
9
Sensory aspects of package
design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
10
Tales of seduction and intrigue:
design
as narrative agent of brand revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
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