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Omnichannel approach : factors affecting consumer acceptance

Silva, Susana C.; Martins, Carla Carvalho; Sousa, João … - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 73-84

Persistent link: https://www.econbiz.de/10012119165

Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

Persistent link: https://www.econbiz.de/10012126995

Measuring brand experiences cross-nationally

Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10011704267

Drivers of value in the beer market : comparing an imported and a national brand

Calvo-Porral, Cristina; Montes-Solla, Paulino - In: European research studies : an international … 16 (2013) 3, pp. 19-45

Persistent link: https://www.econbiz.de/10011387676

Consumer trust and physician prescription of branded medicines : an exploratory study

Mahmoud, Mahmoud Abdulai - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 285-301

Persistent link: https://www.econbiz.de/10011620452

Exploring the link between brand love and engagement through a qualitative approach

Gómez-Suárez, Mónica; Alonso, Luis Enrique; Campo, Sara - In: International journal of business environment : IJBE 8 (2016) 4, pp. 367-384

Persistent link: https://www.econbiz.de/10011663951

Islamic branding and marketing : creating a global Islamic business

Temporal, Paul - 2011

largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population and …

Persistent link: https://www.econbiz.de/10010517435

Healthcare marketing : a review of the literature based on citation analysis

Butt, Irfan; Iqbal, Tariq; Zohaib, Sadia - In: Health marketing quarterly 36 (2019) 4, pp. 271-290

Persistent link: https://www.econbiz.de/10012200154

Hospitality aesthetic labor management : consumers' and prospective employees' perspectives of hospitality brands

Wu, Luorong; King, Ceridwyn A.; Lu, Lu; Guchait, Priyanko - In: International journal of hospitality management 87 (2020), pp. 1-11

Persistent link: https://www.econbiz.de/10012241859

Building brand's value : research on brand image, personality and identification

Wu, Chao Sen; Chen, Tien-Tze - In: International journal of management, economics and … 8 (2019) 4, pp. 299-318

The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had...

Persistent link: https://www.econbiz.de/10012149022

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