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~subject:"Brand management"
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Brand management
Innovation
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Technological change
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China
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Brand image
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Phau, Ian
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Ko, Eunju
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Han, Heesup
23
Sarkar, Abhigyan
23
Keller, Kevin Lane
22
Diamantopoulos, Adamantios
21
Guzman, Francisco
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Hollebeek, Linda D.
19
Japutra, Arnold
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Sarkar, Juhi Gahlot
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Veloutsou, Cleopatra
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Khan, Imran
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14
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14
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14
Pelsmacker, Patrick de
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Romaniuk, Jenni
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13
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Huber, Frank
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Sreejesh, S.
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2021, Online>
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Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IGI Global
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Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <20., 2016, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Journal of business research : JBR
421
The journal of product & brand management
288
The journal of brand management : an international journal
287
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
80
Journal of marketing communications
75
International journal of hospitality management
74
Journal of strategic marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of the Academy of Marketing Science
62
Marketing intelligence & planning
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Journal of international consumer marketing
58
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
SpringerLink / Bücher
49
International marketing review
48
Journal of marketing
48
Journal of promotion management : JPM
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of global marketing
45
Cogent business & management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
International journal of contemporary hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of marketing research : JMR
32
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ECONIS (ZBW)
7,698
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1
Snobby markets and technology adoption
Alderighi, Marco
;
Feder, Christophe
- In:
Economics of innovation and new technology
30
(
2021
)
6
,
pp. 603-620
Persistent link: https://www.econbiz.de/10012607744
Saved in:
2
Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations
Lam, Shun Yin
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10010347810
Saved in:
3
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
4
New product development and consumer brand adoption in SMEs manufactruing industry in Ogun State Nigeria
Kesinro, O. R.
;
Adenughba, A. A.
;
Ademilua, A. V.
- In:
Inventi impact: SMEs
(
2018
)
3
,
pp. 122-125
Persistent link: https://www.econbiz.de/10012288130
Saved in:
5
Corporate social responsibility : a license to copy new product ideas?
Bielesch-Zwiener, Bettina
-
2017
Persistent link: https://www.econbiz.de/10012207450
Saved in:
6
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
7
Institutional biography and the institutionalization of a new organizational template : building the global branded hotel chain
Maclean, Mairi
;
Harvey, Charles
;
Suddaby, Roy
- In:
Business history
66
(
2024
)
1
,
pp. 311-339
Persistent link: https://www.econbiz.de/10014578339
Saved in:
8
New Technologies and Branding
Sachetti, Philippe
-
2018
Brands -- Other titles from iSTE in
Innovation
, Entrepreneurship and Management -- EULA …
Persistent link: https://www.econbiz.de/10011841651
Saved in:
9
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
10
An agent-based diffusion model with consumer and brand agents
Schramm, Mary E.
;
Trainor, Kevin J.
;
Shanker, Murali
; …
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 234-242
Persistent link: https://www.econbiz.de/10008746852
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