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~subject:"Brand management"
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Factors affecting advertising...
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Brand management
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Social Web
20,181
Social web
20,147
Soziales Netzwerk
16,335
Social network
15,386
Theorie
15,261
Theory
14,951
Werbung
13,743
Online-Marketing
12,872
Internet marketing
12,649
Beziehungsmarketing
10,413
Relationship marketing
10,400
Advertising
10,327
Markenführung
8,841
Werbewirkung
7,884
Advertising effects
7,659
USA
7,523
Markenimage
7,190
United States
7,148
Brand image
7,135
Deutschland
6,717
Online-Handel
6,451
Online retailing
6,435
Customer satisfaction
5,860
Kundenzufriedenheit
5,860
Germany
5,851
Electronic Commerce
5,790
E-commerce
5,508
Credibility
5,455
Glaubwürdigkeit
5,200
Markenartikel
4,705
Dienstleistungsqualität
4,668
Service quality
4,667
Brand
4,620
Unternehmensnetzwerk
4,563
Business network
4,556
Einzelhandel
4,385
Retail trade
4,276
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4,590
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1,248
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7,232
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1,589
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5
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147
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96
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96
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91
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91
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75
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75
Aufsatzsammlung
67
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59
Fallstudie
59
Reprint
53
Konferenzschrift
28
Ratgeber
22
Guidebook
21
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13
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7
Handbuch
7
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5
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5
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5
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5
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5
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6
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4
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1
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Loureiro, Sandra Maria Correia
35
Phau, Ian
32
Melewar, T. C.
29
Burmann, Christoph
26
Ko, Eunju
25
Bang, Nguyen
24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Keller, Kevin Lane
21
Pelsmacker, Patrick de
21
Dens, Nathalie
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Kunkel, Thilo
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Romaniuk, Jenni
17
Dawes, John
16
Huber, Frank
16
Khan, Imran
16
Bauer, Hans H.
15
Casidy, Riza
15
Christodoulides, George
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Cova, Bernard
14
Ekinci, Yuksel
14
Esch, Franz-Rudolf
14
Fetscherin, Marc
14
Fournier, Susan
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Park, C. Whan
14
Paul, Justin
14
Septianto, Felix
14
Sreejesh, S.
14
Vrontis, Demetris
14
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Springer Fachmedien Wiesbaden
27
Information Resources Management Association
10
Deutsche Werbewissenschaftliche Gesellschaft
4
Haufe-Lexware GmbH & Co. KG
4
American Marketing Association
3
Gesellschaft zur Erforschung des Markenwesens
3
Helmut-Schmidt-Universität
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
IGI Global
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
EBS Business School
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Published in...
All
Journal of business research : JBR
457
The journal of product & brand management
299
The journal of brand management : an international journal
291
Journal of retailing and consumer services
256
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
85
SpringerLink / Bücher
84
European journal of marketing : EJM
82
International journal of hospitality management
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International journal of internet marketing and advertising : IJIMA
66
Marketing intelligence & planning
66
Journal of strategic marketing
65
International journal of advertising : the review of marketing communications
64
Journal of promotion management : innovations in planning and applied research
63
Journal of marketing management : MM
62
Journal of international consumer marketing
60
Journal of promotion management : JPM
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
Journal of marketing
53
Journal of the Academy of Marketing Science
51
Cogent business & management
50
International marketing review
49
Journal of advertising research
49
Journal of global marketing
49
Journal of fashion marketing and management
48
International journal of consumer studies
47
The IUP journal of brand management : IJBRM
47
The journal of consumer marketing
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
International journal of advertising : the quarterly review of marketing communications
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of international marketing
38
International journal of contemporary hospitality management
37
European journal of marketing
36
Journal of marketing research : JMR
36
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ECONIS (ZBW)
8,826
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1
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1
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
4
The impact of usefullness of brands' social networking pages : a structural equation modelling approach
Gupta, Swati
;
Agarwal, Atul Kumar
;
Chauhan, Ajay Kumar
- In:
International journal of economic research
16
(
2019
)
2
,
pp. 419-431
Persistent link: https://www.econbiz.de/10012429498
Saved in:
5
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
6
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
7
Conceptualising performative Instagram influencer and user relationships : through
advertising
and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
8
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
9
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
10
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
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