//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
I complain for your good? : re...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Dienstleistungsqualität
3
Markenimage
3
Relationship marketing
3
Service quality
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Brand
2
Competitive advantage
2
Customer misbehavior
2
Dienstleistung
2
Emerging economies
2
Emotion
2
India
2
Indien
2
Innovation
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
Schwellenländer
2
Service-Dominant Logic
2
Service-dominant logic
2
Services
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
Wettbewerbsvorteil
2
Acceptance and success factors
1
Access-based services
1
Accessed-based consumption
1
Ad-attitude
1
Anticipated organizational support
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Jayasimha, K. R.
3
Billore, Aditya
2
Sadh, Ashish
2
Chaudhary, Harish
1
Chauhan, Anurag
1
Kumar, Siva M.
1
Motiani, Manoj
1
Nambudiri, Ranjeet
1
Sharma, Purvendu
1
more ...
less ...
Published in...
All
Journal of global marketing
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
2
Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
3
Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.
;
Chaudhary, Harish
;
Chauhan, Anurag
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
Saved in:
4
Brand verbs : brand synonymity and brand leadership
Kumar, Siva M.
;
Jayasimha, K. R.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 110-125
Persistent link: https://www.econbiz.de/10012060052
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->