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Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya; Jayasimha, K. R.; Sadh, Ashish; … - In: Journal of global marketing 33 (2020) 4, pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
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Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu; Sadh, Ashish; Billore, Aditya; … - In: The journal of product & brand management 31 (2022) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
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Investigating consumer advocacy, community usefulness, and brand avoidance
Jayasimha, K. R.; Chaudhary, Harish; Chauhan, Anurag - In: Marketing intelligence & planning 35 (2017) 4, pp. 488-509
Persistent link: https://www.econbiz.de/10011723783
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Brand verbs : brand synonymity and brand leadership
Kumar, Siva M.; Jayasimha, K. R. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 110-125
Persistent link: https://www.econbiz.de/10012060052