Similar Search Results

The Internet of Things and interaction style : the effect of smart interaction on brand attachment

Wu, Jintao; Chen, Junsong; Dou, Wenyu - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 61-75

Persistent link: https://www.econbiz.de/10011690533

The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation

Roy, Sanjit; Singh, Gaganpreet; Hope, Megan; Bang, Nguyen; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1480-1513

Persistent link: https://www.econbiz.de/10012178642

Global brand building and management in the digital age

Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 28 (2020) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10012167071

The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation

Sestino, Andrea - In: Journal of retailing and consumer services 76 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014460780

Social media monitoring : what can marketeers learn from Facebook brand photos?

Kaiser, Carolin; Ahuvia, Aaron; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 117 (2020), pp. 707-717

Persistent link: https://www.econbiz.de/10012288094

Branding : perceptual effects on consumer evaluations

Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260

Persistent link: https://www.econbiz.de/10009570847

Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always

Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126

Persistent link: https://www.econbiz.de/10010370690

Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy

Lopes, Evandro Luiz; Veiga, Ricardo Teixeira - In: The journal of brand management : an international journal 26 (2019) 5, pp. 550-566

Persistent link: https://www.econbiz.de/10012060165

An agent-based diffusion model with consumer and brand agents

Schramm, Mary E.; Trainor, Kevin J.; Shanker, Murali; … - In: Decision support systems : DSS ; the international journal 50 (2010/11) 1, pp. 234-242

Persistent link: https://www.econbiz.de/10008746852

Deploying self-service technology in luxury hotel brands : perceptions of business travelers

Kucukusta, Deniz; Heung, Vincent C. S.; Hui, Sandy - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 55-70

Persistent link: https://www.econbiz.de/10010361821

1
2
3
4
5
6
7
8
9
10
Next
Last