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~subject:"Brand management"
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Brand management
Consumer behaviour
26
Konsumentenverhalten
26
Luxury goods
19
Luxusgüter
18
Markenführung
18
Brand image
14
Markenimage
14
Brand
10
Markenartikel
10
Beziehungsmarketing
6
Luxury
6
Relationship marketing
6
France
5
Frankreich
5
Rarity
5
Comparison
4
Emotion
4
Marketing
4
Vergleich
4
Corporate social responsibility
3
Desirability
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Social Web
3
Social web
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Advertising effects
2
Brand attitude
2
Brand heritage
2
Brand love
2
Brand loyalty
2
CRM
2
Cognition
2
Conspicuous
2
Corporate Social Responsibility
2
Firm performance
2
GRC
2
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1
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Article
18
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Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
2
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2
Language
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English
19
Author
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Valette-Florence, Pierre
18
Merunka, Dwight
3
Ambroise, Laure
2
Barnier, Virginie de
2
Kapferer, Jean-Noël
2
Pecot, Fabien
2
Albert, Noel
1
Albert, Noe͏̈l
1
Albert, Noël
1
Bouzdine-Chameeva, Tatiana
1
Chanavat, Nicolas
1
Couder, Julien
1
Delécolle, Thierry
1
Ferrand, Alain
1
Ferrandi, Jean-Marc
1
Guizani, Haythem
1
Hemonnet-Goujot, Aurélie
1
Kapferer, Jean-Noël M.
1
Mathews-Lefebvre, Mathews
1
Merchant, Altaf
1
Merunka, Diwght
1
Mourad, Siham
1
Pantin-Sohier, Gaëlle
1
Parguel, Béatrice
1
Pham, Mélanie
1
Valette-Florence, Rita
1
Vigneron, Franck
1
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Journal of business research : JBR
8
The journal of brand management : an international journal
4
Consumer brand relationships : meaning, measuring, managing
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Post-Print / HAL
1
Psychology & marketing
1
Sport management review
1
The journal of product & brand management
1
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ECONIS (ZBW)
18
RePEc
1
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From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
2
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
3
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
4
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
5
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
6
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
7
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
8
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
9
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
10
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
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