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Do violent movies scare away potential visitors?
Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Branding Brazilian slums through "freeware" cultural production : the case of Rio de Janeiro
Russo, Antonio Paolo - 2012
This paper reflects on a "cultural industry model" with important potential for local development, which is the network of independent cultural producers of Brazilian slums. The landscape of favelas is unique: plagued by poverty and crime, they have come to encapsulate the worst aspects of...
Persistent link: https://www.econbiz.de/10011516065
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Can combined marketing and planning-oriented of community-based social marketing (CBSM) project successfully transform the slum area to tourism village? : a case study of the Jodip...
Sulistyaningsih, Tri; Jainuri, Jainuri; Salahudin, Salahudin - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 421-450
Persistent link: https://www.econbiz.de/10013417409
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Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona Joy - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
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Individual cultural values and consumer's choice of national brands
Rodrigues, Paula Cristina Lopes - In: Global business & economics review 18 (2016) 6, pp. 642-655
Persistent link: https://www.econbiz.de/10011665505
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Narrow, powerful, and public : the influence of brand breadth in the luxury market
Kim, Youngseon; Wingate, Nikki - In: The journal of brand management : an international journal 24 (2017) 5, pp. 453-466
Persistent link: https://www.econbiz.de/10011799041
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When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies
Johnson, Allison R.; Folkes, Valerie S.; Wang, Juan - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 725-743
Persistent link: https://www.econbiz.de/10011911298
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Addressing the eco-gender gap in men through power and sustainability self-efficacy
Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274
of power, and this is mediated by their perceptions of sustainability self-efficacy. Study 2 demonstrates that a high (vs …. low) sense of sustainability self-efficacy increases men's responses to sustainable brands even when their sense of power … is low. Study 3 confirms that the positive effect of power on men's responses to sustainable brands only emerges for …
Persistent link: https://www.econbiz.de/10014326919
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Customer empowerment in the face of perceived incompetence : effect on preference for anthropomorphized brands
Khenfer, Jamel; Shepherd, Steven; Trendel, Olivier - In: Journal of business research : JBR 118 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012287583