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Timeliness, transparency, and trust : a framework for managing online customer complaints

Stevens, Jennifer L.; Spaid, Brian I.; Breazeale, Michael; … - In: Business horizons 61 (2018) 3, pp. 375-384

Persistent link: https://www.econbiz.de/10011866294

Title redacted : the impact of negative online review censorship

Stevens, Jennifer L.; Esmark Jones, Carol L.; … - In: The journal of product & brand management 31 (2022) 4, pp. 570-585

Persistent link: https://www.econbiz.de/10013393663

Strong brands, strong relationships

Fournier, Susan (contributor); … - 2015

Persistent link: https://www.econbiz.de/10011297035

Contemplating the futures of branding

Breazeale, Michael; Fournier, Susan; Avery, Jill; … - In: Strong brands, strong relationships, (pp. 395-414). 2015

Persistent link: https://www.econbiz.de/10011316647

Branding terror : building notoriety in violent extremist organizations

Breazeale, Michael; Pleggenkuhle-Miles, Erin G.; Ligon, … - In: Strong brands, strong relationships, (pp. 295309). 2015

Persistent link: https://www.econbiz.de/10011316657

Musings and meditations : where do we go from here?

Breazeale, Michael; Fournier, Susan - In: Consumer-brand relationships : theory and practice, (pp. 395-412). 2012

Persistent link: https://www.econbiz.de/10009739805

Conceptualizing the brand in social media community : the five sources model

Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481

Persistent link: https://www.econbiz.de/10010388551

How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories

Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014303784

Consumer-brand relationships : theory and practice

Breazeale, Michael (contributor); … - 2012

pt. 1. The "what" of brand relationships : exploring relationship varieties and types -- pt. 2. Understanding consumer-brand relationship bonds : brand love and other strength indicators -- pt. 3. How goals and identity drive consumers' relationships with their brands -- pt. 4. Managerial...

Persistent link: https://www.econbiz.de/10014497830