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~subject:"Brand management"
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Brand management
Consumer behaviour
82,242
Konsumentenverhalten
79,761
Entscheidung
23,274
Decision
20,043
Theorie
19,147
Theory
18,760
Präferenztheorie
9,653
Theory of preferences
9,412
Entscheidungstheorie
9,252
Relationship marketing
8,912
Beziehungsmarketing
8,881
Decision theory
8,152
Markenführung
7,435
Experiment
6,865
Brand image
6,633
Markenimage
6,593
USA
6,415
United States
6,112
Customer satisfaction
5,604
Online-Handel
5,471
Online retailing
5,460
Kundenzufriedenheit
5,446
Deutschland
5,006
Social Web
4,684
Social web
4,682
Germany
4,619
Online-Marketing
4,412
Internet marketing
4,402
Service quality
4,385
Dienstleistungsqualität
4,343
Brand
4,259
Markenartikel
4,250
Einzelhandel
4,157
Retail trade
4,117
Werbewirkung
3,592
Electronic Commerce
3,584
Verbraucherverhalten
3,575
Advertising effects
3,554
Emotion
3,492
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Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
MacInnis, Deborah J.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
17
Dawes, John
16
Gázquez-Abad, Juan Carlos
15
Khan, Imran
15
Kunkel, Thilo
15
Park, C. Whan
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Christodoulides, George
13
Dens, Nathalie
13
Fournier, Susan
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
Huber, Frank
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität St. Gallen
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
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Journal of business research : JBR
410
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Journal of strategic marketing
62
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
55
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
47
SpringerLink / Bücher
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
7,432
Other ZBW resources
44
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1
Brand Presence in
Decision
-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
2
Exposure to brands makes preferential decisions easier
Rahinel, Ryan
;
Otto, Ashley S.
;
Grossman, Daniel M.
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 541-561
Persistent link: https://www.econbiz.de/10012799009
Saved in:
3
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
4
Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
-
1998
Persistent link: https://www.econbiz.de/10000655967
Saved in:
5
Agricultural entrepreneurship fostering from behavioral
decision
theory perspective : celebrity branding impact on financial and non-financial motivation
Dobryagina, Natalia
- In:
The European journal of finance
29
(
2023
)
13
,
pp. 1538-1554
Persistent link: https://www.econbiz.de/10014384836
Saved in:
6
Decision
making sequential choices effects emotions mental depletion sequential choices
Stefanides, Julia Katharina
-
2010
Persistent link: https://www.econbiz.de/10003949702
Saved in:
7
Compromising the compromise effect : brands matter
Sinn, Francisca
;
Milberg, Sandra J.
;
Epstein, Leonardo D.
; …
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003549582
Saved in:
8
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
9
Intergenerational influence on brand preferences
Pere, Maria Eugenia
;
Padgett, Dan
;
Burgers, William P.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009007099
Saved in:
10
In-film placements of product brands in Hindi films : practices and preferences
Kureshi, Sonal
;
Sood, Vandana
- In:
South Asian journal of management : SAJM
19
(
2012
)
2
,
pp. 37-59
Persistent link: https://www.econbiz.de/10009575115
Saved in:
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