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~subject:"Brand management"
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Brand management
Deutschland
154
Germany
147
Konsumentenverhalten
118
Consumer behaviour
117
Marketing
77
Theorie
68
Theory
67
Beziehungsmarketing
54
Relationship marketing
54
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38
Corporate reputation
36
Firmenimage
36
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35
Marketingmanagement
35
Luxury goods
30
Luxusgüter
30
Unternehmen
30
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27
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German
20
English
18
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Wiedmann, Klaus-Peter
31
Hennigs, Nadine
8
Walsh, Gianfranco
8
Bachmann, Frank
5
Klarmann, Christiane
4
Behrens, Stefan
3
Haase, Janina
3
Labenz, Franziska
3
Schmidt, Steffen
3
Christodoulides, George
2
Klee, Alexander
2
Wüstefeld, Thomas
2
Albrecht, Arne K.
1
Baker, Thomas L.
1
Bausback, Nadine
1
Beck, Christian
1
Bettels, Jannick
1
Breitner, Michael H.
1
Buckler, Frank
1
Carduck, Juliane
1
Chari, Simos
1
Daryanto, Ahmad
1
Deseniss, Alexander
1
Dzenkovska, Julija
1
Fischer, André
1
Gaßmann, Barbara
1
Grant, Ian
1
Gückel, Ramona
1
Hammes, Eva Katharina
1
Hassen, Louise M.
1
Hennings, Nadine
1
Hofacker, Charles F.
1
Ifie, Kemefasu
1
Ivanov, Denis
1
Jaschke, Matthias
1
Kanaplei, Kim
1
Karampournioti, Evmorfia
1
Kilian, Thomas
1
König, Jan C. L.
1
Langner, Sascha
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Universität Hannover / Institut für Marketing & Management
2
Gottfried Wilhelm Leibniz Universität Hannover
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Schriftenreihe Marketing, Management
8
Journal of business research : JBR
4
The journal of brand management : an international journal
4
Schriftenreihe Marketing Management
3
The journal of product & brand management
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate reputation review : an international journal
1
European management journal
1
Gabler Edition Wissenschaft
1
Ganzheitliches Marketing und Management
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
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Schriftenreihe Marketin Management
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ECONIS (ZBW)
38
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Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
2
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
4
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
5
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
6
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
7
Corporate Identity und Corporate Branding : Modell eines integrierten Managementkonzeptes und Skizzen zu zentralen Gestaltungsansätzen
Wiedmann, Klaus-Peter
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 31-51)
.
2008
Persistent link: https://www.econbiz.de/10003693865
Saved in:
8
Strategisches Markencontrolling
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678720
Saved in:
9
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
10
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
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