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~subject:"Brand management"
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Brand management
Niederlande
38,707
Netherlands
24,256
Werbung
13,788
Advertising
11,258
Werbewirkung
7,918
Advertising effects
7,692
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5,350
Consumer behaviour
5,275
Konsumentenverhalten
5,184
Germany
4,023
Theorie
3,231
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3,212
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3,133
USA
3,029
Online-Marketing
2,736
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2,728
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2,688
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2,651
Sportveranstaltung
2,481
Frankreich
2,424
Sport event
2,410
France
1,874
Markenführung
1,512
Belgien
1,510
advertising
1,400
Schätzung
1,389
Italien
1,354
Estimation
1,268
Arbeitsmarkt
1,249
Marketing
1,199
Schweden
1,192
Markenimage
1,153
Brand image
1,146
Entrepreneurship
1,140
Vergleich
1,116
Entrepreneurship approach
1,112
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1,064
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1,058
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Dens, Nathalie
19
Pelsmacker, Patrick de
19
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Septianto, Felix
9
Romaniuk, Jenni
8
Gierl, Heribert
7
Huber, Frank
7
Burmann, Christoph
6
Erfgen, Carsten
6
Ko, Eunju
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Verhellen, Yann
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Loureiro, Sandra Maria Correia
5
Matthes, Jörg
5
Taylor, Charles Raymond
5
Wheeler, Alina
5
Baxter, Stacey M.
4
Bellman, Steven
4
Chen, Huan
4
Cohen, Justin
4
Henkel, Sven
4
Hudders, Liselot
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Johnson, Lester W.
4
Kennedy, Rachel
4
Khan, Bilal Mustafa
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Seo, Yuri
4
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Springer Fachmedien Wiesbaden
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Deutsche Werbewissenschaftliche Gesellschaft
4
Österreichische Werbewissenschaftliche Gesellschaft
3
American Marketing Association
2
Helmut-Schmidt-Universität
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Chambre de commerce et d'industrie de Paris
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
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Journal of business research : JBR
59
International journal of advertising : the review of marketing communications
49
Journal of marketing communications
41
Journal of advertising research
36
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
31
The journal of brand management : an international journal
31
Journal of promotion management : JPM
28
Psychology & marketing
25
SpringerLink / Bücher
20
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
19
International journal of internet marketing and advertising : IJIMA
18
Strategic Direction
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing : ZFP ; journal of research and management
14
Journal of advertising
12
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of strategic marketing
11
International journal of sports marketing & sponsorship
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
10
Research
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
European Sport management quarterly : ESMQ
9
European journal of marketing : EJM
9
Journal of historical research in marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Innovatives Markenmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
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Source
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ECONIS (ZBW)
1,507
Other ZBW resources
25
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1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
The impact of brand-event fit in virtual
advertising
on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
3
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
4
Is children's understanding of nontraditional
advertising
comparable to their understanding of television
advertising
?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
5
Advertising
's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
6
Enhancing television
advertising
: same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
7
Advertising
and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
8
Advertising
non-premium products as if they were premium : the impact of
advertising
up on
advertising
elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
9
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
10
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
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