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~subject:"Brand management"
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Brand management
Consumer behaviour
20
Konsumentenverhalten
20
China
11
Markenführung
8
Advertising effects
6
Cultural identity
6
International marketing
6
Internationales Marketing
6
Kulturelle Identität
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Werbewirkung
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Advertising
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Brand image
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Markenimage
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Werbung
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Ausländische Tochtergesellschaft
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Brand
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Brand attitudes
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Culture
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Foreign subsidiary
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Globalisierung
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Globalization
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Internet marketing
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Markenartikel
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Multinationales Unternehmen
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Online-Marketing
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Social Web
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Social web
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Transnational corporation
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Anticipating regret
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Auslandsinvestition
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Canada
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Competitive advertising context
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Culturally verbal congruency
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Culturally visual congruency
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Donation outcomes
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Financial technology
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Finanztechnologie
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Firm performance
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Foreign investment
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Teng, Lefa
8
Foti, Lianne
3
Chen, Yifei
1
Laroche, Michel
1
Lever, Michael W.
1
Li, Weiwei
1
Liu, Tianjiao
1
Lu, Taihong
1
Poon, Patrick
1
Sun, Chuluo
1
Wang, Fan
1
Xie, Chenxin
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Yuan, Yige
1
Zhao, Guangzhi
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Zhou, Lianxi
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Zhu, Xiajing
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Zou, Shaoming
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Journal of business research : JBR
5
International journal of advertising : the review of marketing communications
1
Journal of promotion management : JPM
1
Psychology & marketing
1
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ECONIS (ZBW)
8
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1
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
2
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
3
Partner or servant? : the influence of robot role positioning on consumers' brand evaluations
Teng, Lefa
;
Sun, Chuluo
;
Chen, Yifei
;
Lever, Michael W.
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556466
Saved in:
4
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
5
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
6
Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
7
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
8
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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