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~subject:"Brand management"
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Brand management
Customer satisfaction
15,268
Kundenzufriedenheit
13,682
Service quality
6,775
Dienstleistungsqualität
6,548
Relationship marketing
6,048
Beziehungsmarketing
6,003
Consumer behaviour
5,912
Konsumentenverhalten
5,745
Customer service
3,429
Kundenservice
3,036
customer satisfaction
1,268
Satisfaction
1,101
Online-Handel
1,078
Online retailing
1,075
Job satisfaction
1,050
Arbeitszufriedenheit
1,049
Qualitätsmanagement
966
Quality management
938
Deutschland
928
Electronic Commerce
904
Germany
899
Emotion
888
E-commerce
865
Beschwerdemanagement
863
Urlaubsverhalten
862
Holiday behaviour
861
Complaint management
860
Einzelhandel
759
Retail trade
756
Vertrauen
716
Confidence
715
Hotel industry
675
Tourism
672
Brand image
669
Hotellerie
669
Markenimage
662
Verbraucherzufriedenheit
660
Markenführung
653
USA
653
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74
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12
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1
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1
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1
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English
634
German
29
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Han, Heesup
8
Khan, Imran
7
Loureiro, Sandra Maria Correia
6
Rather, Raouf Ahmad
6
Fatma, Mobin
5
Kim, Jinkyung Jenny
5
Anisimova, Tatiana
4
Casidy, Riza
4
Chua, Bee-Lia
4
Dwivedi, Abhishek
4
Haverila, Kai
4
Hwang, Jinsoo
4
Japutra, Arnold
4
Johnson, Lester W.
4
Leckie, Civilai
4
McLaughlin, Caitlin
4
Rahman, Zillur
4
Shamim, Amjad
4
So, Kevin Kam Fung
4
Susanti, Vonny
4
Wong, IpKin Anthony
4
Ahn, Jiseon
3
Bang, Nguyen
3
Büttner, Miriam
3
Chahal, Hardeep
3
Fazal-e-Hasan, Syed
3
Gil Saura, Irene
3
Grunwald, Guido
3
Huber, Frank
3
Hyun, Sunghyup Sean
3
Kim, Heather Markham
3
King, Ceridwyn
3
Ko, Eunju
3
Lee, Seonjeong
3
Melewar, T. C.
3
Molinillo, Sebastian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Park, Jungkun
3
Prentice, Catherine
3
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Springer Fachmedien Wiesbaden
2
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
Published in...
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Journal of retailing and consumer services
36
Journal of business research : JBR
26
International journal of hospitality management
22
The journal of brand management : an international journal
22
The journal of product & brand management
15
Journal of hospitality marketing & management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel and tourism marketing
9
Services marketing quarterly
9
Asia Pacific journal of marketing and logistics
8
International journal of contemporary hospitality management
8
Psychology & marketing
8
Journal of strategic marketing
7
Cogent business & management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
The journal of services marketing
6
European journal of marketing : EJM
5
Global business review
5
Inventi impact: retailing & consumer services
5
Journal of Islamic marketing
5
Journal of marketing analytics : JMA
5
Journal of vacation marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
SpringerLink / Bücher
5
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
The IUP journal of brand management : IJBRM
4
The international journal of bank marketing : IJBM
4
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Corporate reputation review
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
653
Other ZBW resources
8
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1
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1
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
2
Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Chan, Ambrose Pak Ho
;
Tung, Vincent Wing Sun
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 458-468
Persistent link: https://www.econbiz.de/10012179419
Saved in:
3
The transformation of customer satisfaction become customer delight
Wolor, Christian Wiradendi
;
Efendy, Hady
- In:
Inventi impact: retailing & consumer services
(
2018
)
2
,
pp. 72-92
Persistent link: https://www.econbiz.de/10012130296
Saved in:
4
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
5
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
6
Customer participation, value co-creation and customer loyalty : evidence from Umrah travel agencies in Indonesia
Mursid, Ali
;
Wu, Cedric Hsi-Jui
- In:
Journal of Islamic marketing
13
(
2022
)
3
,
pp. 628-648
Persistent link: https://www.econbiz.de/10012880208
Saved in:
7
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
8
Co-creating service recovery after service failure : the role of brand equity
Hazée, Simon
;
Van Vaerenbergh, Yves
;
Armirotto, Vincent
- In:
Journal of business research : JBR
74
(
2017
),
pp. 101-109
Persistent link: https://www.econbiz.de/10011675409
Saved in:
9
Transformative retail services : elevating loyalty through customer well-being
Troebs, Cord-Christian
;
Wagner, Tillmann
;
Heidemann, F.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 198-206
Persistent link: https://www.econbiz.de/10011929978
Saved in:
10
An examination of the progressive effects of hotel frontline employees' brand perceptions on desirable service outcomes
Kim, Seongseop
;
Kim, Peter Beomcheol
;
Kim, Seontaik
; …
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012146201
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