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Coca-Cola, community, diversity, and cosmopolitanism : how public relations builds global trust and brand relevance with social media
Logan, Nneka; Tindall, Natalie T. J. - In: Ethical practice of social media in public relations, (pp. 138-153). 2018
Persistent link: https://www.econbiz.de/10011929846
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Expectations for young job applicants' digital identity related to company's social media brand development strategies
Happonen, Ari; Manninen, Laura; Hirvimäki, Marika; … - In: Small enterprise research 29 (2022) 2, pp. 87-108
Persistent link: https://www.econbiz.de/10013357146
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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Social media interaction, the university brand and recruitment performance
Rutter, Richard; Roper, Stuart; Lettice, Fiona - In: Journal of business research : JBR 69 (2016) 8, pp. 3096-3104
Persistent link: https://www.econbiz.de/10011507927
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Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa; Saraniemi, Saila - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
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Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish; Möller, K. E. Kristian - In: Corporate reputation review : an international journal 21 (2018) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
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Tell Me About Yourself : Personal Branding and Social Media Recruiting in the Brave New Online World
Papakonstantinidis, Stavros - 2017
Cover -- Tell Me About Yourself Personal Branding and Social Media Recruiting in the Brave New Online World -- Dedication -- Contents -- Preface -- Setting the Scene -- CHAPTER 1: From Brands to Humans -- CHAPTER 2: Personal Branding -- CHAPTER 3: The Social Natives -- CHAPTER 4: Recruiting in...
Persistent link: https://www.econbiz.de/10012684223
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Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.; Maree, T. - In: International journal of internet marketing and … 13 (2019) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884