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Telecom branding in Pakistan : network coverage or value added services
Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - 2015
Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...
Persistent link: https://www.econbiz.de/10012124693
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Die Kundenversteher
Köder, Kerstin; Koth, Hardy - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 6, pp. 37-43
Persistent link: https://www.econbiz.de/10009744249
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Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie; Wos, Anna - In: Services marketing cases in emerging markets : an asian …, (pp. 27-34). 2017
Persistent link: https://www.econbiz.de/10011537858
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Positions of mobile phone brands on university students' mind
Baran, Tamer - In: International journal of sustainable economies … 5 (2016) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10011629789
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Customer-based brand equity and firms' performance in the telecom industry
Buzdar, Muhammad Farooq; Janjua, Saquib Yusaf; … - In: International journal of services and operations management 25 (2016) 3, pp. 334-346
Persistent link: https://www.econbiz.de/10011636519
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How global are global brands? : an empirical brand awareness and image analysis
Cleff, Thomas; Martinez, César Javier Sepúlveda; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 63-84
Persistent link: https://www.econbiz.de/10009549045
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The effectiveness of branded mobile phone apps
Bellman, Steven; Potter, Robert F.; Treleaven-Hassard, … - In: Journal of interactive marketing : a quarterly … 25 (2011) 4, pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
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Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114