Narrow search
Showing 1 - 10 of 7,490
Cover Image
The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya; He, Yi; Chen, Qimei; Hu, Miao - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012494897
Cover Image
You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett - In: Journal of strategic marketing 26 (2018) 5, pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
Cover Image
Fostering a motivational perspective of customer-based brand equity
Ponnam, Abhilash; Balaji, M. S.; Dawra, Jagrook - In: The marketing review 15 (2015) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10011407078
Cover Image
Face as a mediator of the relationship between material value and brand consciousness
Liao, Jiangqun; Wang, Lei - In: Psychology & marketing 26 (2009) 11, pp. 987-1001
Persistent link: https://www.econbiz.de/10003900011
Cover Image
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Psychology & marketing 39 (2022) 6, pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Cover Image
Continuance intention in running apps : the moderating effect of relationship norms
Cheng, Li Keng; Huang, Hsien-Long; Lai, Ching-Chi - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 132-154
Persistent link: https://www.econbiz.de/10012797845
Cover Image
Relationship norms and media gratification in relational brand communication
Simon, Françoise - In: Journal of business research : JBR 79 (2017), pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
Cover Image
Werte und Marken - Theoretische Bezüge und Managementimplikationen am Beispiel der Marke Gaggenau
Galle, Melanie - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003427395
Cover Image
Vision 2017 : was Menschen morgen bewegt
Ullrich, Kerstin; Wenger, Christian - 2008
Die Gesellschaft für innovative Marktforschung (GIM) in Heidelberg legt nach "Neue Werte - neue Wünsche" (Metropolitan-Verlag 2001, hier nicht angezeigt) eine neue Studie zum gesellschaftlichen und kulturellen Wandel der nächsten 10 Jahre vor. Basis ist wieder die Delphi-Methode, eine (eher...
Persistent link: https://www.econbiz.de/10003597492
Cover Image
Cultural values and branding in an emerging market : the Indian context
Kumar, S. Ramesh; Guruvayurappan, Nitya; Banerjee, Madhurjya - In: The marketing review 7 (2007) 3, pp. 247-272
Persistent link: https://www.econbiz.de/10003538046