Narrow search
Showing 1 - 10 of 7,433
Cover Image
Implizite Untiefen : hypnotische Trance als Instrument der qualitativen Marktforschung
Keil, Tobias - 2014
Persistent link: https://www.econbiz.de/10010458291
Cover Image
A bibliometric analysis of the global branding literature and a research agenda
Chabowski, Brian R.; Samiee, Saeed; Hult, G. Tomas M. - In: Journal of international business studies : JIBS ; an … 44 (2013) 6, pp. 622-634
Persistent link: https://www.econbiz.de/10009782821
Cover Image
Brands and competing factors in purchasing hand phones in the Malaysian market
Mahfuzur Rahman; Yusof Ismail; Al-Baity, Mohamed; Che … - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 2, pp. 75-80
Persistent link: https://www.econbiz.de/10011690741
Cover Image
Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
Cover Image
Sizes are gendered : the effect of size cues in brand names on brand stereotyping
Zhang, Kuangjie; Li, Shaobo; Ng, Sharon - In: Journal of consumer research : JCR ; an … 49 (2022) 2, pp. 252-267
Persistent link: https://www.econbiz.de/10013349043
Cover Image
Reflections on journeys within the supermarket
Spanjaard, Daniela; Freeman, Lynne; Young, Louise - In: Australasian marketing journal 23 (2015) 4, pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Cover Image
The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically
Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30
The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts...
Persistent link: https://www.econbiz.de/10011485423
Cover Image
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Cover Image
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Cover Image
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511