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~subject:"Brand management"
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The Consent Burden in Consumer...
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Brand management
Consumer behaviour
82,056
Konsumentenverhalten
79,575
Marketingmanagement
16,954
Marketing management
16,368
Online-Marketing
12,962
Internet marketing
12,852
Theorie
11,339
Theory
11,173
Relationship marketing
10,717
Beziehungsmarketing
10,679
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8,776
Social Web
8,384
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8,376
Brand image
7,062
Markenimage
7,030
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6,183
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6,175
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6,170
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5,900
Customer satisfaction
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5,794
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5,647
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5,525
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5,457
Electronic Commerce
4,989
Werbewirkung
4,802
Advertising effects
4,752
E-commerce
4,741
Brand
4,570
Markenartikel
4,563
Service quality
4,454
Einzelhandel
4,424
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4,408
Retail trade
4,373
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Loureiro, Sandra Maria Correia
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Ko, Eunju
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24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Burmann, Christoph
20
Hollebeek, Linda D.
20
Diamantopoulos, Adamantios
19
MacInnis, Deborah J.
19
Japutra, Arnold
18
Romaniuk, Jenni
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14
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14
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He, Jiaxun
14
Paul, Justin
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Sreejesh, S.
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13
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5
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Edward Elgar Publishing
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2
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Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Books on Demand GmbH <Norderstedt>
1
EBS Business School
1
Fachhochschule Reutlingen / European School of Business
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Association for the Study of Insurance Economics
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <18, 2014, Berlin>
1
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Journal of business research : JBR
446
The journal of brand management : an international journal
308
The journal of product & brand management
303
Journal of retailing and consumer services
260
Psychology & marketing
92
European journal of marketing : EJM
91
Asia Pacific journal of marketing and logistics
88
Journal of marketing communications
87
International journal of hospitality management
77
Journal of strategic marketing
76
Marketing intelligence & planning
70
SpringerLink / Bücher
69
Journal of promotion management : innovations in planning and applied research
68
International journal of advertising : the review of marketing communications
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of internet marketing and advertising : IJIMA
62
Journal of international consumer marketing
59
Journal of marketing management : MM
59
Journal of the Academy of Marketing Science
58
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of promotion management : JPM
54
International marketing review
52
Journal of marketing
52
Marketing letters : a journal of research in marketing
52
Journal of global marketing
49
Cogent business & management
47
International journal of consumer studies
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of fashion marketing and management
46
The IUP journal of brand management : IJBRM
46
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
European journal of marketing
37
Journal of international marketing
37
International journal of contemporary hospitality management
36
Qualitative market research : an international journal
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of Islamic marketing
35
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ECONIS (ZBW)
8,764
Other ZBW resources
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
3
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
4
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
5
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
6
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
7
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
8
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
9
Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.
;
Burch, Lauren M.
- In:
Sport management review
19
(
2016
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
Saved in:
10
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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