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~subject:"Brand management"
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Brand management
Social Web
20,195
Social web
20,161
Vertrauen
16,747
Confidence
16,125
Online-Marketing
12,883
Internet marketing
12,661
Verhalten in Organisationen
9,236
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9,199
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8,934
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8,128
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4,405
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4,400
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4,318
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4,034
Relationship marketing
4,000
Beziehungsmarketing
3,998
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3,916
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3,728
E-commerce
3,688
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3,612
Trust
3,577
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3,449
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3,368
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3,262
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3,171
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3,111
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3,093
Online retailing
3,088
Viral marketing
2,948
Virales Marketing
2,947
Corporate group
2,927
Social network
2,900
Markenführung
2,727
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2,501
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2,259
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Loureiro, Sandra Maria Correia
15
Burmann, Christoph
14
Veloutsou, Cleopatra
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Ko, Eunju
10
Martínez-López, Francisco J.
10
Hollebeek, Linda D.
9
Melewar, T. C.
9
Rita, Paulo
9
Bang, Nguyen
8
Hajli, Nick
8
Khan, Imran
8
Kreutzer, Ralf T.
8
Kunkel, Thilo
8
Kucharska, Wioleta
7
Kumar, Vikas
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Smit, Edith G.
7
Dessart, Laurence
6
Dwivedi, Yogesh Kumar
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Karjaluoto, Heikki
6
McLaughlin, Caitlin
6
Ozuem, Wilson
6
Ranfagni, Silvia
6
Rowley, Jennifer
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Brandão, Amélia Maria Pinto da Cunha
5
Chan-Olmsted, Sylvia M.
5
Dou, Wenyu
5
Dänzler, Stefanie
5
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Information Resources Management Association
6
American Marketing Association
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2
Haufe-Lexware GmbH & Co. KG
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
EBS Business School
1
Fachhochschule Reutlingen / European School of Business
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Markendialog <18, 2014, Berlin>
1
Projekt Verlag
1
Springer International Publishing
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
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Journal of business research : JBR
140
The journal of brand management : an international journal
83
The journal of product & brand management
80
Journal of retailing and consumer services
72
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of advertising : the review of marketing communications
32
Journal of marketing communications
31
Journal of promotion management : innovations in planning and applied research
30
SpringerLink / Bücher
30
Journal of marketing management : MM
26
Marketing intelligence & planning
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
Psychology & marketing
21
Cogent business & management
20
European journal of marketing : EJM
20
International journal of hospitality management
20
Journal of internet commerce
20
Asia Pacific journal of marketing and logistics
19
Business horizons
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : JPM
18
Tourism management : research, policies, practice
18
Journal of advertising research
17
Journal of marketing
17
Journal of strategic marketing
17
Innovatives Markenmanagement
16
International journal of electronic marketing and retailing : IJEMR
16
Journal of nonprofit & public sector marketing
16
Springer eBook Collection
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of hospitality marketing & management
13
Technological forecasting & social change : an international journal
13
European journal of marketing
12
Journal of international consumer marketing
12
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ECONIS (ZBW)
2,716
RePEc
1
Showing
1
-
10
of
2,717
Sort
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date (newest first)
date (oldest first)
1
Measuring the influence of social commerce dimensions on Iranian customer brand loyalty
Sarhangi, Nima Hassanzadeh
;
Nezafati, Navid
;
Zomorodi, …
- In:
International journal of electronic business : IJEB
18
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014309235
Saved in:
2
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
3
Digital content marketing's role in fostering consumer engagement,
trust
, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
4
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
5
Linking customer engagement to
trust
and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
6
Consumer behavior on Facebook : does consumer participation bring positive consumer evaluation of the brand?
Ho, Ching-wei
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 252-267
Persistent link: https://www.econbiz.de/10010416279
Saved in:
7
The effect of social media on perceived information credibility and decision making
Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
Saved in:
8
How
trust
moderates social media engagement and brand equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
9
Trust
and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine
;
Nagy, Gábor
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Saved in:
10
Extending lead-user theory to a virtual brand community : the roles of flow experience and
trust
Wang, Li
;
Yang, Yuan
;
Li, Yishuai
- In:
Asian business & management
20
(
2021
)
5
,
pp. 618-643
Persistent link: https://www.econbiz.de/10012666216
Saved in:
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