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~subject:"Brand management"
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50 years of JCR
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Brand management
Consumer behaviour
86
Konsumentenverhalten
84
Social Web
27
Social web
27
Markenführung
23
Markenimage
19
Brand image
18
Internet marketing
17
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16
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14
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14
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13
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24
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Schmitt, Bernd
17
Schmitt, Bernd H.
3
Zarantonello, Lia
3
Cote, Joseph A.
2
Henderson, Pamela W.
2
Robinson, Stefanie
2
Wood, Stacy
2
Zhang, Shi
2
Alba, Joseph W.
1
Alvarez, Claudio
1
Brooks, Gillian
1
Cettier, Patrick
1
Chabuk, Timur
1
Cotte, June
1
Eisingerich, Andreas B
1
Esch, Franz‐Rudolf
1
Fournier, Susan
1
Geus, Patrick
1
Gupta, Sunil
1
Han, Jin K.
1
Hanssens, Dominique M.
1
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1
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1
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1
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1
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1
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1
Ligas, Mark
1
Lutz, Richard J.
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Meyer, Anton
1
O'Guinn, Thomas C.
1
Pan, Yigang
1
Park, C. Whan
1
Park, Jason Whan
1
Poor, Morgan
1
Raffelt, Ursula
1
Rand, William
1
Rogers, David L.
1
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1
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Edward Elgar Publishing
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Brand management ; Vol. 1
3
The journal of brand management : an international journal
3
Journal of advertising research
2
Journal of marketing
2
Brand management ; Vol. 3
1
Contemporary thoughts on corporate branding and corporate identity management
1
Edward Elgar E-Book Archive
1
Handbook on brand and experience management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
23
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1
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1
The concept of brand experience
Schmitt, Bernd
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
Saved in:
2
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
3
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
4
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
5
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
6
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
Saved in:
7
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
8
Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
9
Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
Saved in:
10
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
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