Schaffmeister, Niklas - 2015
the BRIC Markets as Foundation for Successful Marketing -- 4: China: Dancing with the Red Dragon -- 4.1 Introduction -- 4 … Structure in China -- 4.6 Not to Be Missed: China´s Emerging Middle Class -- 4.7 Overall Segmentation of the Chinese Market -- 4 ….8 Major Influence Factors on Consumer Behavior in China -- 4.8.1 Collectivism and Traditional Orientation -- 4.8.2 Status …