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Marketing in higher education : a comparative analysis of the Brazil and Portuguese cases

Mainardes, Emerson Wagner; Alves, Helena; Raposo, Mário; … - In: International review on public and non-profit marketing 9 (2012) 1, pp. 43-63

Persistent link: https://www.econbiz.de/10009535054

The development of new higher education courses

Mainardes, Emerson Wagner; Silva, Maria José; de Souza … - In: Service business : an international journal 4 (2010) 3/4, pp. 271-288

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Why do entrepreneurs open tech startups? : a comparative study between Brazilian and foreign enterprises

Lasso, Sarah; Mainardes, Emerson Wagner; Motoki, Fabio - In: International entrepreneurship and management journal 15 (2019) 1, pp. 233-255

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Women entrepreneurs and family firm heterogeneity : evidence from an emerging economy

Welsh, Dianne H. B.; Kaciak, Eugene; Trimi, Silvana; … - In: Group decision and negotiation 27 (2018) 3, pp. 445-465

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Exploring challenges in university technology transfer in Brazil

Toscano, Fabiola Loyola Provedel; Mainardes, Emerson Wagner - In: International journal of innovation and technology … 14 (2017) 4, pp. 1750021-1-28

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Marketing differences study motivations between Luso and Brazil students

Rodrigues, Ricardo Gouveia; Silva, Rui; Leal, Carmem Pereira - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-17

Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces...

Persistent link: https://www.econbiz.de/10012508014

Internal barriers for the Brazilian economy to achieve external competitiveness

Campagnaro Teixeira, Arilda Magna; Cristo-Andrade, Silveli - In: Technological innovation and international …, (pp. 119-140). 2021

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Consumers' evaluations of the efficency of actions to improve environmental quality : a comparative study between Brazil and China

Mainardes, Emerson Wagner; Yeh, Tatiana; Leal, Aureo - In: International journal of consumer studies 41 (2017) 6, pp. 659-670

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Tourist expectations and perception of service providers : a Brazilian perspective

Lima, Mariana Marques de; Mainardes, Emerson Wagner; … - In: Service business 14 (2020) 1, pp. 131-166

Persistent link: https://www.econbiz.de/10012172773

Elements that compose the non-profit BRAND orientation in an emerging country

Sepulcri, Lara Mendes Christ Bonella; Mainardes, … - In: International review on public and non-profit marketing 20 (2023) 1, pp. 85-123

Persistent link: https://www.econbiz.de/10014252122